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The ECB buys corporate bonds Unyielding Quantitative easing in the euro area

1970-01-01 02:00:00

rlp

Jun 11th 2016

TRY and try again. On June 8th the European Central Bank (ECB) started buying

corporate bonds, in its latest effort to gin up inflation in the euro area.

Prices declined slightly in May compared with the same month a year before; the

ECB s inflation target is just under 2%. The scheme has already helped boost

the zone s corporate-bond market. Doing the same to its economy looks a tall

order.

The purchases form part of the ECB s quantitative-easing programme, under which

it is already buying 80 billion-worth ($91 billion) of public-sector bonds,

covered bonds and asset-backed securities monthly. (Government debt, of which

the ECB has amassed more than 800 billion, accounts for most.) To qualify,

corporate bonds must be investment-grade and issued by euro-area firms other

than banks.

Analysts reckon that 600 billion-plus of bonds fit these criteria. The bank

hasn t yet said whose debt, or how much, it will buy; from mid-July it will

report holdings weekly. According to Bloomberg, first-day purchases included

bonds issued by Anheuser-Busch InBev, the world s biggest brewer; Generali, an

Italian insurer; Siemens, a German engineering giant; and Telef nica, a Spanish

telecoms firm.

The ECB is likely to be a hefty buyer. It can acquire bonds in the primary or

secondary market, and can hold up to 70% of an issue. Some analysts guess it

might snap up 5 billion-10 billion a month. That may be a stretch. Even if it

bought a quarter of the likely total of this year s eligible issues, calculates

Suki Mann of CreditMarketDaily.com, a website, that would still only work out

at 4 billion a month.

Yields tumbled in anticipation of the ECB s entry. According to Bank of America

Merrill Lynch, yields on investment-grade bonds have slid under 1%, their

lowest for a year; those on high-yield (junk) bonds have fallen, too.

That suggests the ECB is achieving its objective: directly reducing companies

financing costs. But if it buys less than expected, the rally could go into

reverse. And whether cheaper borrowing will spark investment and inflation is

questionable: in March, when the ECB unveiled its plan, investment-grade yields

were a less-than-prohibitive 1.3%. The ECB is also funnelling cash into banks

as fast as it can: another lending-incentive scheme starts this month. But it

is lack of demand, not of funds, that is holding Europe back.