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Dissecting the Kochtopus

2014-06-12 08:35:06

A fascinating peek inside a successful and idiosyncratic private company

Jun 7th 2014

KOCH INDUSTRIES, an oil, gas and commodities conglomerate based in Wichita,

Kansas, is one of the great success stories of American business, with more

than 100,000 employees worldwide and annual turnover of around $115 billion. It

is also one of its most unusual, in everything from its management techniques

to its enthusiasm for political activism to the intensity of the family feuds

which have threatened, at times, to tear it apart. Far more is written about

the Kochs political activism often somewhat hysterically than about their

business. But a new book, Daniel Schulman s Sons of Wichita , offers a fuller

picture.

Koch, pronounced coke , is America s biggest private company after Cargill,

another commodities titan. Charles Koch, the second son of the late founder,

Fred Koch, is the undoubted boss of the firm. (Insiders joke that Koch stands

for Keep old Charlie happy .) A younger brother, David, acts as a loyal

lieutenant. Two other brothers, Fred junior (the oldest) and Bill (David s

twin), have a more complex relationship with the company that has helped to

make them two of America s richest men.

Charles believes that staying private brings many advantages. Spared the

requirements for disclosure and corporate governance imposed on listed firms,

Koch can avoid tipping its hand to rivals, and think long-term while acting

quickly when it sees a bargain. Above all, it frees the group to focus

relentlessly on growth. Mr Schulman quotes an executive saying that growth is:

Our religion to make things grow to push, push, push. Charles says that it

will go public literally over my dead body.

Charles runs Koch according to the principles of something he calls

market-based management. Employees are expected to read his 2007 manifesto,

The Science of Success , and attend a two-day seminar on the theory at an

in-house academy. Its aim is to bring the efficiency of markets into the

company s internal workings. Competition between different business units and

employees is encouraged, and all workers are given broad permission to make

decisions without referring upwards.

The system is highly democratic. Koch has an unusually flat organisational

structure for a company its size. Workers can earn more than their bosses.

High-school-educated farm boys from Kansas can rise faster than Ivy League MBAs

and end up running multibillion-dollar divisions. It is also ruthlessly

Darwinian. For those who succeed, bonuses running into six or seven figures are

the reward; for those who fail, there is no hiding-place.

The Kochs are also at the heart of one of America s most powerful political

machines. Most businesspeople take a strategic approach to politics: they lobby

for special privileges and contribute to both sides of the political aisle. The

Koch brothers have ideology in their DNA. Fred senior was a leading light in

the anti-communist John Birch Society. David ran as the Libertarian Party s

vice-presidential candidate in 1980, and Charles and David helped to raise an

estimated $400m for efforts to defeat Barack Obama s re-election bid in 2012.

Critics fret about the Kochtopus the Kochs and the network of institutions

that they finance, ranging from the Cato Institute, an august think-tank in

Washington, DC, to Tea Party organisations like Americans for Prosperity.

For all the successes of Koch and its founding family, their idiosyncrasies

have brought costs. The firm has been racked by family feuds that, in the words

of one of the protagonists, made Dallas and Dynasty look like playpens.

Bill has brought a series of lawsuits against Prince Charles , accusing him,

among other things, of wasting money on political causes, paying too little in

dividends and keeping the family wealth locked up in illiquid form. In the

1990s it suffered a barrage of cases from the federal government accusing it of

violating safety and pollution laws: the book suggests that Charles s

market-based, growth-focused management may have tempted it to overlook such

issues. Charles s enthusiasm for political activism has led the public to view

the company through an ideological rather than a business lens. For those on

the left, Koch Industries stands for everything that is wrong with capitalism,

from billionaires trying to buy elections to oil barons despoiling the

environment.

Nevertheless, the company s business record has been extraordinary: it does not

publish its profits but it is a safe bet that the family can well afford the

odd billion in political donations and legal fees. Although Fred senior and his

first business partner started out trying to perfect the refining of crude oil,

Koch Industries has grasped that its core competence nowadays is not so much

the research side of the business as its understanding of how to process and

transport commodities efficiently. This encouraged it to move further beyond

its original oil-and-gas business to make, in 2005, an audacious $21 billion

bid for Georgia-Pacific, a larger public company that sells Brawny paper

towels, Dixie cups and Angel Soft toilet paper. This almost trebled the firm s

workforce and provided fuel for further growth.

The power of regeneration

Koch Industries has also demonstrated a striking ability to reform itself.

Prodded by the spate of legal suits in the late 1990s, the firm introduced a

big safety programme. Charles s corporate mantra was 10,000% compliance with

all laws and regulations , by which he meant 100% compliance from 100% of

employees. The company sold the bulk of its pipeline operations and refocused

on the far less regulated area of trading commodities and energy. It also hired

a small army of former federal-government prosecutors and regulators to help

guard the hen house. After wasting millions of dollars trying to defeat Mr

Obama in 2012, Charles and David are now applying their re-engineering skills

to their gigantic political operation. What does not kill the Kochtopus only

makes it stronger.