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Instant messaging on chat apps, such as WhatsApp, has overtaken the traditional

1970-01-01 02:00:00

rlp

Informa said almost 19 billion messages were sent per day on chat apps in 2012,

compared with 17.6 billion SMS texts.

The shift is likely to have a big impact on mobile operators, for whom texts

have been a key revenue source.

Pamela Clark-Dickson of Informa said some operators were already "seeing a

decline in their messaging revenues".

According to separate estimates by research firm Ovum, more than $23bn ( 15bn)

of SMS revenue was lost in 2012 due to popularity of chat apps.

'Lot of life'

Informa said that it expected the messaging on chat apps to grow even further

in the coming years.

Start Quote

There are a few things that, I think, will keep the SMS alive for a few years

yet

Pamela Clark-Dickson Informa

It has projected that nearly 50 billion messages will be sent per day using

these apps by 2014, compared with just over 21 billion traditional SMSs.

However, it said that despite the growing gap between the two, SMS will

continue to remain a key player in the sector.

"There is a lot of life still in SMS," said Ms Clark-Dickson of Informa.

She explained that most of the chat apps were used by consumers who own

smartphones. However, she said, there are a large number of consumers,

especially in emerging and lesser developed economies, who use normal mobile

phones and rely on SMS as the preferred messaging tool.

"They don't have mobile data plans, so there is an awfully big base of mobile

phone users who are going to still find that SMS is the best messaging

experience for them for a while," she added.

At the same time, she said that businesses were starting to look at SMS more

seriously, as it can be used on all mobile phones and they do not need

smartphones to use it.

"There are a few things that, I think, will keep the SMS alive for a few years

yet."

Informa expects SMS revenue to grow to $127bn by 2016, from $115bn last year.