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2009-10-29 07:17:47
Search giant Google has entered the online music market with a new service for
finding and buying music online.
OneBox is an alliance with music sites Lala and MySpace-owned iLike.
The US-only service allows people to search using song titles, artists or using
snippets of lyrics and will also stream sought-after tracks.
Mark Mulligan, an analyst at research firm Forrester, said the service may
offer a compelling alternative to illegal file-sharing.
"Apple can do little about iPod owners downloading from BitTorrent," he said in
a blog post. "But Google on the other hand can."
BitTorrent software is widely used to trade music and movies.
"Just imagine if when a consumer searches for a song, alongside all of those
Torrent results is a heavily integrated Google music offering."
When users search using OneBox a pop-up widget powered by iLike or Lala offers
to play the entire song.
A MySpace box allows people to buy MP3s of the tracks and also highlights music
videos and other information, such as upcoming concerts by the artists.
According to Google, the words "music" and "lyrics" are among the top 10 search
terms of all time.
"At Google, we see millions of music-related queries every day," said the
company's vice president of search Marissa Mayer at the launch in Los Angeles.
"It is clear to us that for our users music holds a very special and particular
place."
Apple currently dominates the online music market with around 70% of worldwide
sales.
In Europe, firms such as Spotify are also beginning to gain popularity. The
free music-streaming service ,which launched in 2008, now has more than two
million users in the UK, and more than six million across Europe.
The new Google collaboration will hope to emulate the success of these
services.
The firm already offer free downloads of licensed music tracks in China and has
said it was now trying to find partners in other countries to take the new
music model international.