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There is a macro-trend where the world that is inherently and fundementally divided into places, races, ideas and prejudices is moving to a single planet with common problems and aspirations.
While overall that seems inevitable, we are still divided and some of those divisions are growing during our lifespan.
One great enablers of the macro trend is the internet and the media. Paradoxically it is enabling two opposite trends, globalization and localization/tribalization, a major social media platform for instance may concurrently provide a sense of community to the global warming interest group the same time as it provides a sense of community on the small island that I live on or a fringe interest that has only a handful of followers world-wide.
Mobile devices and print on demand publishing has brought the accumulated wisdom of mankind into your hand as you ride on the bus or listen to an eBook on your walk. The Global/Social media with its reinforcement of echo-chamber thought has been well server by this.
However the thoughtful, niche (local) tribal part of the equation has not been utilized effectively except by the extreme elements.
We are in an era where the information we posses, and our personal ability and willingness to communicate it, determines our worth and success.
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It is the time to publish your ideas and passions, even if you are not paid, even if its only to family and friends, to make the record of your community, life or mind. The technology to put it on any hand-held or media for consumption is a largely automated process.
There is a misconception that our technologies only empowers the biggest and most global of us, however it is equally true at all scales and actually the smallest and weakest who have the greatest potential incremental advantage.
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Sustance develops or consults in developing evolving publishing and information business.
One way is the historical publishing routes, be that professional publishing or a vanity or niche route, optimizing copyright control at some upfront cost in cash or time and effort.
Another is modern revolutions like Wikipedia and Gemini are all about free content. And will get you to every remote corner and niche of the world but with no control over the use of your intellectual output.
Our focus is on the large although less rewarding area of inexpensive distribution of more freely licensed content, This be one of the Creative Commons Licences or similar, provide for full attribution with various of levels of copyright.
This may also be analagous to the tech industry concept of "minimum viable product" where you go to market sooner at less cost in a market that is tolerates you polishing up the rough edges as you go.
Both writers and those who want to be writers but don't want to burn time or money in establishing themselves on a very long journey. We view our approach to this market as a kind of modern printing press, publishing free on the Internet or allowing others to print hard copy at their own cost without wanting to publish to just one niche or to forfeit the chance to profit from their work.
The more we publish, the more readers we reach and the more exciting it gets for all of us.
These are solution for authors with a busy lifestyle or who prefer to spend more time writing and less time managing rights, licensing and permissions.
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Sustance Pty Ltd,
Established and publishing since June 1994.
Email: kym.michael@sustance.net
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