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Heinrichs, Jay. Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion. Broadway Books, 2020.
disputes for arguing or attacking
to gain trust in making a decision
definition: Persuasive use of order
Aristotle’s (three most powerful) tools of persuasion
definition: argumentum a fortiori
appear to sacrifice for an inevitable choice
the mood of the audience (pathos)
decorum, expectations, and ethos
Aristotle’s 3 essential qualities of persuasive ethos
updated: 2022-12-07 23:50:07 -0500
generated: 2023-04-19