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Warren Buffett's words of wisdom

2009-10-26 09:10:12

Warren Buffett, known to many as the Oracle of Omaha, is considered one of the

world's greatest investors.

His financial success means that his words of wisdom, or Buffettisms, are

treasured by many as elixirs of truth. Here's a selection:

Rule No.1: Never lose money.

Rule No.2: Never forget rule No.1

Be fearful when others are greedy.

Be greedy when others are fearful

It is far better to buy a wonderful company at a fair price than a fair

company at a wonderful price

Whether we're talking about socks or stocks, I like buying quality

merchandise when it is marked down

Price is what you pay. Value is what you get

It takes a lifetime to build a reputation and five minutes to ruin it

Cash combined with courage in a crisis is priceless

Never invest in a business you cannot understand

Only buy something that you'd be perfectly happy to hold if the market shut

down for ten years

Someone is sitting in the shade today because someone planted a tree a long

time ago

Risk comes from not knowing what you're doing

If you don't feel comfortable owning something for 10 years, then don't own

it for 10 minutes

If a business does well, the stock eventually follows

I wouldn't mind going to jail if I had three cellmates who played bridge

The fact that people will be full of greed, fear or folly is predictable. The

sequence is not predictable

Come to Omaha - the cradle of capitalism - in May and enjoy yourself.

The World's Greatest Money Maker: Evan Davis meets Warren Buffett, broadcast

2100 Monday 26 October and 2320BST Tuesday 27 October on BBC Two.