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Heinrichs, Jay. *Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion*. Broadway Books, 2020.
the mood of the audience (pathos)
definition: argumentum a fortiori
an atom of rhetoric regarding straight shooters
definition: Persuasive use of order
definition: Dirimens copulatio
Aristotle’s 3 essential qualities of persuasive ethos
disputes for arguing or attacking
to gain trust in making a decision
decorum, expectations, and ethos
Aristotle’s (three most powerful) tools of persuasion
appear to sacrifice for an inevitable choice
Cicero’s Five-Step method for constructing a speech
updated: 2022-12-07 23:50:07 -0500
generated: 2023-03-12