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Obama: Oratory and originality

2008-11-19 05:54:03

By Stephanie Holmes

BBC News

US President-elect Barack Obama's rhetorical skills, his ability to captivate

and inspire audiences with his powerful speeches has led many writers to

describe him as "the greatest orator of his generation".

What is the secret of his success - the words themselves, the way he delivers

them, or the historical change he represents?

"I believe Barack Obama embodies, more than any other politician, the ideals of

American eloquence," says Ekaterina Haskins, professor of rhetoric at the

University of Iowa.

His speeches, she argues, are shaded with subtle echoes of great speeches past,

consciously creating a sense of history, purpose and continuity.

Past ghosts

"He has certainly studied all of his predecessors, he is quite aware of the

rhetorical heritage that he draws on," Ms Haskins explains. "He clearly sees

himself as a descendant of Abraham Lincoln and Martin Luther King."

"He is summoning the ghosts of previous leaders and presidents who Americans

have learnt to revere."

ECHOES OF THE PAST

MARTIN LUTHER KING : I may not get there with you but I want you to know

tonight that we as a people will get to the promised land

BARACK OBAMA : The road ahead will be long. Our climb will be steep. We may not

get there in one year or even one term. But, America, I have never been more

hopeful than I am tonight that we will get there. I promise you, we as a people

will get there

On winning the election, his Chicago address echoed two of the most famous

speeches in US history - Abraham Lincoln's 1863 Gettysburg address and the

words spoken by assassinated civil rights campaigner Martin Luther King the day

before his death.

Philip Collins, a speech-writer for former UK Prime Minister Tony Blair, is in

no doubt that Mr Obama owes his success to his oratorical gifts.

"He has shown the power of brilliant rhetorical force," says Mr Collins, a

leader writer for the UK's Times newspaper.

Initially, Mr Obama's speeches, peppered with references to lofty ideals like

"change", "promise" and "belief" prompted criticism that they were devoid of

content and policy.

He began to add policy detail as the campaign progressed. His speech at the

Democratic Convention was regarded as low-key by some observers - despite the

stage being grandly dressed with Greek columns - because of the amount of

concrete proposals it contained.

Peopled by personalities

Ms Haskins argues that Mr Obama has other techniques for avoiding the charge of

pure rhetoric, adding weight and depth to the abstract with solid

illustrations.

"Rhetoric always has the connotations of being about appearances rather than

reality but he doesn't sound false. He plays with the patriotic abstractions

that allow for a certain kind of rhetorical manoeuvring and fills them with

specific concrete examples," she says.

His victory speech, delivered in Chicago, channelled broad ideas of the

struggle of a generation through the eyes of 106-year-old Ann Nixon Cooper, who

has become a celebrity in her own right.

But does the poetry of his campaign risk stumbling when it faces the more

prosaic role of holding office?

RACE SPEECH IN FULL

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Many commentators pinpoint the "A More Perfect Union" speech, made in March

2008 in the aftermath of a scandal about his former pastor, Reverend Jeremiah

Wright, as one of Mr Obama's finest.

Evidence of Rev Wright's inflammatory sermons risked irrevocably damaging Mr

Obama's candidacy but his response managed to tackle the question of race in US

society with delicacy.

It was a speech which wrapped the experience of different races together,

expressing understanding for the deep-seated, lingering resentments of each and

presenting himself as the embodiment of unity.

His style of delivery is basically churchy, it's religious: the way he slides

down some words and hits others

Philip Collins

Journalist and speech-writer

For Mr Collins, it remains the only speech, so far, that will not fade. Rousing

campaigning speeches, however perfectly pitched and presented, he says, do not

test the true mettle of a politician. What does is a speech that attempts to

change the opinions of those who disagree with you.

"The weakness of Obama's rhetoric so far is that it is so agreeable. There is

almost nothing he says with which you can disagree. We need to wait for the big

moments, the foreign policy challenges, for the great Obama speeches."

'It's about the tune'

Yet print out and read a transcript of a speech by Mr Obama and you may be

disappointed. Virginia Sapiro, professor of political science at Boston

University, suggests this is because the way Mr Obama delivers his speeches is

as important as his words.

"He looks at all times in possession of himself - he is very calm, with an

inner peace in his delivery which, in a time of crisis, is very important."

Ms Haskins agrees: "I've been going through his speeches textually. The text

alone cannot tell us why they are so powerful, it is about delivery."

He may have calmness, notes Mr Collins, but the range of his delivery - the way

he alters his pace, tone and rhythm - is closer to song.

"His style of delivery is basically churchy, it's religious: the way he slides

down some words and hits others - the intonation, the emphasis, the pauses and

the silences," he explains.

"He is close to singing, just as preaching is close to singing. All writing is

a rhythm of kinds and he brings it out, hits the tune. It's about the tune, not

the lyrics, with Obama."