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2011-02-11 17:39:47
Microsoft s new strategic partnership with Nokia is not its first. For a
decade the software company has courted and consummated relationships with a
variety of companies in mobile and telecom. Here are the ones I can remember:
Mobile to be included on devices from LG Electronics Inc. LG would use Windows
Mobile as its primary platform for smartphones and produce about 50 models
running the software.
What happened? LG made a few Windows Mobile devices but with WinMo
uncompetitive, they abandoned the platform and moved to Android losing years of
market presence and all their profits.
Starting with the introduction of the new Motorola MPx200 mobile phone with
Microsoft Windows Mobile software, the companies will collaborate on a series
of Smartphone and Pocket PC wireless devices designed to create a virtual
remote control for the Web-centric, work-centric, always-on-the-go mobile
professional. In addition, the alliance includes cooperation on joint
marketing and wireless developer programs.
What happened? Motorola launched a series of Windows Mobile phones culminating
in the Motorola Q Blackberry killer . As Motorola hit the rocks in
profitability new management reached for the Android liferaft. The company now
relies exclusively on the Droid franchise.
accelerate the Smartphone market segment with a new device for mobile
professionals and businesses. Palm has licensed the Microsoft Windows Mobile
operating system for an expanded line of Treo Smartphones, the first of which
will be available on Verizon Wireless national wireless broadband network.
What happened? Palm shipped a few Windows Mobile, famously dismissing Apple s
potential entry as something PC guys could never achieve. A new CEO, a
private placement and an acquisition later the company is a division of HP
making its own operating system.
that he likes the Windows Mobile strategy a lot he was sitting next to the
then-CEO of Nortel (Mike Zafirovski formerly of Motorola) with whom the company
had just closed a strategic deal. an alliance between Microsoft and Nortel
announced in July 2006 includes three new joint solutions to dramatically
improve business communications by breaking down the barriers between voice,
e-mail, instant messaging, multimedia conferencing and other forms of
communication .
What happened? Nortel declared bankruptcy two years later.
provide portal, local and Internet search as well as mobile advertising
services to customers on its devices. The five-year agreement will go into
effect in the first half of 2009 when Microsoft Live Search is targeted to be
available on new Verizon Wireless feature phones and smartphones. The deal
would ensure Bing distribution to all of Verizon s smartphone customers.
What happened? Bing did ship on some devices but in October 2009 Droid came to
Verizon.
Ericsson Microsoft Mobile Venture AB. This previously announced joint company
will drive the mobile Internet by developing and marketing mobile e-mail
solutions for operators. The first solutions are expected to be on the market
by the end of the year. The company is part of a broader strategic alliance
between Ericsson and Microsoft
What happened? Ericsson divested itself of the mobile division forming a joint
venture which would go on and make more strategic alliances with Microsoft over
Windows Mobile culminating in a loss of profits and eventual flight to Android.
Microsoft bought $12m of Sendo shares and a seat on the board. Sendo was to be
Microsoft s go to market partner for the Stinger smartphone platform that
would become Smartphone 2002.
What happened? Sendo after litigating IP issues with Microsoft went bankrupt in
2005.
And finally,
software and the world s largest smartphone manufacturer have entered into an
alliance that is set to deliver a groundbreaking, enterprise-grade solution for
mobile productivity. Today, Microsoft Business Division President Stephen Elop
and Nokia s Executive Vice President for Devices Kai ist m announced the
agreement, outlining a shared vision for the future of mobile productivity.
This is the first time that either company has embarked on an alliance of this
scope and nature.
The plan was to bring Microsoft Office Mobile and Microsoft business
communications, collaboration and device management software to Nokia s Symbian
devices.
What happened? One and a half years later the same Stephen Elop announced that
Symbian will be deprecated.
http://www.asymco.com/2011/02/11/
in-memoriam-microsofts-previous-strategic-mobile-partners/