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Title: The Virtual Fatory Author: Anton Freinen Date: 12/10/2017 Language: en Topics: spectacle, social sciences, situationist, post-situationism, post-industrial Notes: L'Usine Virtuel, Anton Freinen
A new kind of factory was birthed by the technological devloppement of
capitalist society, the virtual factory, subset of the social factory, a
factory without walls and billions of uncounscious cyber-proletarians,
producing commodified social value in it, the perfect capitalist
production, where the proletariat volontarly produce value for the
cyber-capitalists owning the the virtual factory.
Of course this value is one that is fictitious and real only for the
capitalists, despite our modernity, a modern re-lecture of Marx would
give us an insight that the virtual factory was already there, if you
read between the lines of The Capital, the virtual factory is already
predicted, it is a logical devloppement in a techno-capitalist society ;
before proletarians were only alienated from their labor, now they are
alienated from their own social life that has been commodified in the
virtual factory, but of course as Debord tells us « The spectacle is not
a collection of images, but a social relation among people, mediated by
images. » Thus the virtual factory can be understood as an accumulation
of commodified social relations mediated by images in a new form of
production of capitalist value.
This is the perfect capitalist production because it necessitates no
physical ressource production, effectively creating a circle economy
that only feed itself, without producing anything real, and the
techno-proletarians do not require wages or material, they already
possess the material in the form of social interactions, the
techno-proletarian now even define his identity with the commodity, the
commodity now define his identity within the frame of spectacle, « I
appear therefore i am » says Debord, this could not be more true in the
virtual factory where appearing is the only goal, over being, any
authenticity, authenticity is defined by the models of identification,
in the vitual factory, the individual will be satisfied more if he can
match perfectly these models and becomes himself a model of
identification, an agent of spectacle.
The virtual factory will only grow to occupy most of modern production
if the present conditions persist, with the automation, this virtual
factory will become the main source labor value production , a facotry
witout walls and laborers who produce value indefinitely with only a
sublte cohersion done through models of identification, inciting
volontary servitude to commodity and Capital, while the disciple of
Lenin, Stalin and Mao would probably want to make the virtual factory «
socialist », in the hand of the « workers state », because they are
left-wing of Capital, on the other hand we want to tear it down, now
must not only abolish labor but also virtual labor, for that,
traditional methods of anti-capitalists struggle are useless, we must
take direct action to create a counter-spectacle to take down the
virtual factory, create situatons to pull the cyber-proletarian away
from seat of spectator until we reach the revolutionary situation