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2016-02-04 06:38:39
Get some valuable insights into how to write your job post, in order to appeal
to your preferred audience. Finetuning headlines, teasers and descriptions
makes all the difference.
Choosing an interesting headline
Your headline should be precise and descriptive of the job. Remember this is
the first impression for potential candidates make it noticeable, positive
and appealing.
One way to capture the attention of potential candidates is to present a strong
value proposition in the headline e.g. Junior management position in London ,
Invent the next big mobile app for COMPANY X or Start your career in heart
of the fashion industry as an intern .
There are various options to wow and intrigue your target audience. Be
innovative and bring something new to the table. Keep in mind that the headline
to a large extend is what should encourage candidates to click your job ad and
read the full descption.
And it seems as if terms like ninja, guru, and wizard have been overused. We
recommend that you keep it serious.
How to make your teaser sell your job
The teaser works as an extention of your headline. Elaborating on the value
that you present for the candidate, and adding on a few more details about the
job.
Keeping the teaser short and sweet is essential, so it seems effortless to read
it. There is a limits to the number of characters for this reason.
Here is a handful of examples that have worked well for other companies across
various sectors. Each proposes a specific value for the applicants specific to
that exact position or company.
Finance
How would you like to help shape the future of international banking? The Oslo
based Corporate Banking Team is looking to hire a top performing individual
into their Corporate Banking 2014 Summer Internship Programme.
IT
By joining the Graduatete Program, you'll play a huge part in our international
growth. You'll get the opportunity to visit our San Francisco headquarters,
where you ll learn more about our product, users, and culture.
Supply Chain Management
You will be part of our planning-team consisting of 7, reporting to the
Planning Manager. Your primary goals will be to ensure accurate forecasts and
to deliver valuable input to the central production planners.
Agriculture
In the department for agricultural production, we now have a open position with
a duration of 2 years, with possibility for prolongment. We are looking for a
colleague with strong competencies within domestic animal.
Consulting
We are offering a limited number of places to young professionals with
management potential and a commercial mindset. Starting in September 2014, our
intensive programme will position you for an immediate managerial role within
operations, customer partnerships and strategy.
What should my job description contain?
The job description is where the conventional recruitment happens, and where
you - the employer - state what you are looking for, and why relevant
candidates should consider applying for your position. We have gathered a list
of advice pointers, and we encourage you to cross check that at least the
majority of them are included in your job description.
A brief introduction of who you are looking for and why, max 1-2 lines. We
recommend that you avoid inserting company description here especially if it is
more than 2-3 lines. This can be added in the bottom.
A detailed description of the job you are offering. Be aware that candidates
should be able to see themselves in this job daily from this description - too
many clich s may not work to your advantage.
Next is where you sell the job to potential candidates.
Argue why the candidates should apply for this job - what makes this job, or
your workplace, unique and attractive for your target audience.
What can you offer the candidate?
A detailed description of who you are looking for to fill the job - skills,
experience and personality.
The practical matters are also pivotal info.
Location
Mobility options and potential travelling
Hours per week
Licences required etc.
And lastly, some of the most important details to provide - how to provide:
Application date
How to apply
Dates for first round of interviews
Preferences in application form etc.
Information about your company if needed.
We recommend that the full job ad is no longer than 1.5 page.
Using skills effectively
Adding skills to your job is a very important part of the upload process. By
adding the relevant skills you can indicate what specific skills a potential
candidate will be utilizing at this specific job function, and consequently
which skills they preferable already have - or at least have some experience
with.
When matching candidates and job these skills are also extremely useful in
order for us (Graduateland) to target the job toward the right segment of
candidates. This is both done automatically via complex algorithms, and
manually when we conduct sourcing in our databases.
So to simplify, skills work as tags and are matched with the skills that users
have put into their Graduateland user profiles. The more skills, the better
matching with candidates.
Applying the right tone
What is key is always to remember who your audience is. Across the Graduateland
Network the majority of candidates are students and recent graduates, and
consequently your traditional corporate tone may have to be modified
accordingly.
The tone of the language should always reflect the culture of the company, as
well as the position you're trying to fill. This means that the tone of a
startup company probably is much different from the corporate language of a
bank, and this is fine, since it may only confuse candidates, if you stray too
much from what candidates are expecting.
As for visuals, don't be shy to use paragraphs containing bullets and other
forms of listing - these are great ways to break up the job ad, making it
easier to read, and creating a bit of visual dynamics.