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Title: Project Censored 25th Anniversary
Author: Noam Chomsky
Date: April 2001
Language: en
Topics: capitalism
Source: Retrieved on 23rd June 2021 from https://chomsky.info/200104__/
Notes: In Peter Phillips (ed.), Project Censored 2001, Seven Stories Press.

Noam Chomsky

Project Censored 25th Anniversary

A review of the stories that have been selected by Project Censored over

25 years reveals several clear patterns. The stories are of considerable

interest to the media constituencies: the corporate sector, the state

authorities, and the general public. They fall in a domain in which

corporate-state interests are rather different from those of the public.

That such stories would tend to be downplayed, reshaped, and obscured

—”censored,” in the terminology of the project—is only to be expected on

the basis of even the most rudimentary inspection of the institutional

structure of the media and their place in the broader society.

Media service to the corporate sector is reflexive: the media are major

corporations. Like others, they sell a product to a market: the product

is audiences and the market is other businesses (advertisers). It would

be surprising indeed if the choice and shaping of media content did not

reflect the interests and preferences of the sellers and buyers, and the

business world generally. Even apart from the natural tendency to

support state power, the linkage of the corporate sector and the state

is so close that convergence of interests on major issues is the norm.

The status of audiences is more ambiguous. The product must be available

for sale; people must be induced to look at the advertisements. But

beyond this common ground, divisions arise.

We can make a rough distinction between the managerial class and the

rest. The managers take part in decision-making in the state, the

private economy, and the doctrinal institutions. The rest are to cede

authority to state and private elites, to accept what they are told, and

to occupy themselves elsewhere. There is a corresponding rough

distinction between elite and mass media, the former aiming to be

instructive, though in ways that reflect dominant interests; the latter

primarily to shape attitudes and beliefs, and to divert “the great

beast,” as Alexander Hamilton termed the annoying public.

The managers must have a tolerably realistic picture of the world if

they are to advance “the permanent interests of the country,” to borrow

the phrase of James Madison, the leading framer of the constitutional

order, referring to the rights of men of property. The world view of

planners and decision makers should conform to the permanent interests,

not just parochially but more broadly. The great beast, in contrast,

must be caged. The public must have faith in the leaders who pursue

“America’s mission,” perhaps subject to personal flaws, or making errors

in an excess of good will or naivete, but dedicated to the path of

righteousness. Firm in this conviction, the public is to keep to

pursuits that do not interfere with the permanent interests. It must

accept subordination as normal and proper; better still, it should be

invisible, the way life is and must be.

The political order is largely an expression of these goals, and the

doctrinal institutions—the media prominent among them—serve to reinforce

and legitimate them. These are tendencies that one would be inclined to

expect on elementary assumptions, and there is ample evidence to support

such natural conjectures.

The realities are commonly revealed during the electoral extravaganzas.

The year 2000 was no exception. As usual, almost half the electorate did

not participate and voting correlated with income. Voter turnout

remained “among the lowest and most decisively class-skewed in the

industrial world.”[1] This feature of so-called “American

exceptionalism,” reflecting the unusual dominance and class

consciousness of concentrated private power, has been plausibly

attributed to “the total absence of a socialist or laborite mass party

as an organized competitor in the electoral market.”[2] The same is true

of the “media market”: it is virtually 100 percent corporate, with a

“total absence of socialist or laborite” mass media. In both respects,

“the system works.”

Control of the media market by private capital is no more a law of

nature than its control of the electoral market. In earlier days, there

was a vibrant labor-based and popular press that reached a mass audience

of concerned and committed readers, on the scale of the commercial

press. As in England, it was undermined by concentration of capital and

advertiser funding; one should not succumb to myths about markets

fostering competition. Unlike in most of the world, business interests

are so powerful in the United States that they quickly took control of

radio and television, and are now seeking to do the same with the new

electronic media that were developed primarily in the state sector over

many years—a terrain of struggle today with considerable long-term

implications.

Most of the population did not take the year 2000 presidential elections

very seriously. Three-fourths of the population regarded the process as

a game played by large contributors (overwhelmingly corporations), party

leaders, and the PR industry, which crafted candidates to say “almost

anything to get themselves elected,” so that one could believe little

that they said even when their stand on issues was intelligible. On most

issues citizens could not identify the stands of the candidates—not

because of ignorance or lack of concern; again, the system is working.

Public opinion studies found that among voters concerned more with

policy issues than “qualities,” the Democrats won handily. But issues

were displaced in the political-media system in favor of style,

personality, and other marginalia that are of little concern to the

concentrated private power centers that largely finance campaigns and

run the government. Their shared interests remained safely off the

agenda, independently of the public will.[3]

Crucially, questions of economic policy must be deflected. These are of

great concern both to the general population and to private power and

its political representatives, but commonly with opposing preferences.

The business world and its media overwhelmingly support “neoliberal

reforms”: corporate-led versions of globalization, the investor-rights

agreements called “free trade agreements,” and other devices that

concentrate wealth and power. The public tends to oppose these measures,

despite near-uniform media celebration. And unless care is taken, people

might find ways to articulate and even implement their concerns.

Opponents of the international economic arrangements favored by the

business-government-media complex have an “ultimate weapon,” the Wall

Street Journal observed ruefully: the general public, which must

therefore be marginalized.[4]

For the public, the trade deficit had become the most important economic

issue facing the country by 1998, outranking taxes or the budget

deficit—the latter a concern for business, but not the public, so that

lack of public interest must be portrayed as the public’s

“balanced-budget obsession.”[5] People understand that the trade deficit

translates into loss of jobs; for example, when U.S. corporations

establish plants abroad that export to the domestic market. But free

capital mobility is a high priority for the business world: it increases

profit and also provides a powerful weapon to undermine labor organizing

by threat of job transfer—technically illegal, but highly effective, as

labor historian Kate Bronfenbrenner has demonstrated in important

work.[6] Such threats contribute to the “growing worker insecurity” that

has been hailed by Alan Greenspan and others as a significant factor in

creating a “fairy-tale economy” by limiting wages and benefits, thus

increasing profit and reducing inflationary pressures that would be

unwelcome to financial interests. Another useful effect of these

measures is to undermine democracy. Unions have traditionally offered

people ways to pool limited resources, to think through problems that

concern them collectively, to struggle for their rights, and to

challenge the monopoly of the electoral and media markets. Capital

mobility provides a new way to avert these threats, one of several that

are cleaner than the resort to violence to crush working people that was

another feature of “American exceptionalism” over a long period.

No such matters are to intrude into the electoral process: the general

population is induced to vote (if at all) on the basis of peripheral

concerns.

Higher-income voters favor Republicans, so that the class-skewed voting

pattern benefits the more openly pro-business party. But more revealing

than the abstention of those who are left effectively voiceless is the

way they vote when they do participate. The voting bloc that provided

Bush with his greatest electoral success was middle-to-lower income

white working class voters, particularly men, but women as well. By

large margins they favored Gore on major policy issues, insofar as these

arose in some meaningful way during the campaign. But they were diverted

to safer preoccupations.

The public is well aware of its marginalization. In the early years of

Project Censored, about half the population felt that the government is

run by “a few big interests looking out for themselves.” During the

Reagan years, as “neoliberal reforms” were more firmly instituted, the

figure rose to over 80 percent. In 2000, the director of Harvard’s

Vanishing Voter Project reported that “Americans’ feeling of

powerlessness has reached an alarming high,” with 53 percent responding

“only a little” or “none” to the question: “How much influence do you

think people like you have on what government does?” The previous peak,

30 years ago, was 41 percent. During the campaign, over 60 percent of

regular voters regarded politics in America as “generally pretty

disgusting.” In each weekly survey, more people found the campaign

boring than exciting, by a margin of 5 to 3 in the final week.

The election was a virtual statistical tie, with estimated differences

within the expected error range. A victor had to be chosen, and a great

deal of attention was devoted to the process and what it reveals about

the state of American democracy. But the major and most revealing issues

were largely ignored in favor of dimpled chads and other technicalities.

Among the crucial issues sidelined was the fact that most of the

population felt that no election took place in any serious sense, at

least as far as their interests were concerned.

A leading theme of modern history is the conflict between elite sectors,

who are dedicated to securing “the permanent interests,” and the

unwashed masses, who have a different conception of their role in

determining their fate and the course of public affairs. Over the

centuries, rights have been won by constant and often bitter popular

struggle, including rights of workers, women, and victims of a variety

of other forms of discrimination and oppression; and the rights of

future generations, the core concern of the environmental movements. The

last 40 years have seen notable advances in this regard. But progress is

by no means uniform. New mechanisms are constantly devised to restrict

the rights that have been gained to formal exercises with little

content.

The political order was consciously designed to defend the “permanent

interests” against the “levelling spirit” of the growing masses of

people who will “labor under all the hardships of life, and secretly

sigh for a more equal distribution of its blessings,” Madison feared,

that they may seek to improve their conditions by such measures as

agrarian reform (and today, far more). The political system must

“protect the minority of the opulent against the majority,” Madison

advised his colleagues at the Constitutional Convention. Power was

therefore to be in the hands of “the wealth of the nation,” not the

great masses of people “without property, or the hope of acquiring it,”

and who “cannot be expected to sympathize sufficiently with [the rights

of the propertied minority or] to be safe depositories of power” over

these rights, Madison observed 40 years later, reflecting on the course

and prospects of the system of which he was the most influential

designer.

The problems and conflicts persist, though their nature has radically

changed over time. A particularly important shift took place with the

“corporatization of America” a century ago, which sharply concentrated

power, creating “a very different America from the old” in which “most

men are servants of corporations,” Woodrow Wilson observed. This

“different America,” he continued, is “no longer a scene of individual

enterprise,…individual opportunity and individual achievement” but a

society in which “small groups of men in control of great corporations

wield a power and control over the wealth and business opportunities of

the country,” administering markets and becoming “rivals of the

government itself”; more accurately, becoming barely distinguishable

from “the government itself.” Wilsonian progressivism also gave a new

cast to the traditional vision of the political order. In his

“progressive essays on democracy,” Walter Lippmann, the most influential

figure in American journalism in the 20^(th) century, described the

public as “ignorant and meddlesome outsiders” who should be mere

“spectators of action,” not participants; their role is limited to

periodic choice among the “responsible men,” who are to function in

“technocratic insulation,” in World Bank lingo, “securing the permanent

interests.”

The doctrine, labelled “polyarchy” by democratic political theorist

Robert Dahl, is conventional in elite opinion. It has been given still

firmer institutional grounds by the reduction of the public arena under

the “neoliberal reforms” of the past 20 years, which shift authority

even more than before to unaccountable private concentrations of power,

under the cynical slogan “trust the people.” Democracy is to be

construed as the right to choose among commodities. Business leaders

explain the need to impose on the population a “philosophy of futility”

and “lack of purpose in life,” to “concentrate human attention on the

more superficial things that comprise much of fashionable consumption.”

People may then accept and even welcome their meaningless and

subordinate lives, and forget ridiculous ideas about managing their own

affairs. They will abandon their fate to the responsible men, the

self-described “intelligent minorities” who serve and administer

power—which lies elsewhere, a hidden but crucial premise. It is within

this general framework that the media function.

Like other major sectors of the economy, the corporate media are tending

toward oligopoly. The process reduces still more the limited possibility

that public concerns might come to the fore when they interfere with

state-corporate interests, or that state policies might be seriously

challenged.

On loyalty to state power, the common understanding is sometimes

articulated with refreshing candor. For example, the leading political

commentator of The New York Times opened the new year by hailing

Clinton’s “creative compromise” for the Middle East. Since the President

has spoken, we “now know what the only realistic final deal looks like,”

and “now that we know what the deal looks like, the only question left

is: Will either side be able to take it?”[7] How could there be a

different question?

Not appropriate for discussion, and kept in the shadows, are the terms

of the President’s statesmanlike plan. Anyone with access to the Israeli

press and a map, or the alternative media here, could have discovered

throughout the recent negotiations and the seven-year “peace process”

that Clinton’s “creative compromise,” like its predecessors, is designed

to imprison the Palestinian population in isolated enclaves in the

territories that Israel conquered in 1967, separated from one another,

and from the vastly expanded region called “Jerusalem,” by Israeli

settlements and infrastructure projects, and also separated from the

Arab world; one well-known Middle East specialist estimates that “25

percent of West Bank territory has been arbitrarily absorbed into

Jerusalem” alone, with U.S. authorization and support.[8] In

“Jerusalem,” we learn from the press, Arab neighborhoods are to be

administered by Arabs and Jewish neighborhoods by Jews. What could be

more fair? At least, until we look a little further and find that the

Arab neighborhoods are isolated sections of the tiny former East

Jerusalem, while the Jewish “neighborhoods” that are to be integrated

within Israel include “settlements like Ma’ale Adumim”[9]—a city that

was established well to the east in order to bisect the West Bank—along

with other “neighborhoods” extending far to the north and south. Like

other major settlement projects of the Oslo period, Ma’ale Adumim has

flourished thanks to the Labor doves whose magnanimity we are called

upon to admire for their “concessions” in the territories they conquered

in 1967. Another part of the “compromise” is an Israeli salient that

partially bisects the remaining territories to the north, and other

mechanisms to ensure that the resources and usable land of the occupied

territories will be in the hands of the leading U.S. client state, long

a pillar of U.S. policy in the strategic Middle East region.[10]

Without proceeding, the outcome conforms very well to the rejectionist

stand that the United States has upheld in international isolation for

more than 25 years, effectively denying the national rights of one of

the two contending parties in the former Palestine. The record has been

dispatched to the depths of the memory hole with a degree of efficiency

and uniformity that is rather impressive in a free society. Without

substantial independent research, readers of the U.S. media could

scarcely have even a limited grasp of one of the major stories of the

year 2000.

Even the most elementary facts are not proper media fare if they

interfere with the image of impartial benevolence. Consider just a

single illustration: the role of U.S. helicopters, very important to the

Israeli army because “it is impractical to think that we can manufacture

helicopters or major weapons systems of this type in Israel,” the

Ministry of Defense director-general General Amos Yaron reported. The

late 2000 confrontations began on September 29, when Israeli troops

killed several people and wounded over 100 as they left the al-Aqsa

Mosque in Jerusalem after Friday prayers. On October 1, U.S. helicopters

with Israeli pilots killed two Palestinians. The next day, helicopters

killed 10 and wounded 35 at Netzarim, the scene of a great deal of

fighting: the small Israeli settlement there is hardly more than an

excuse for a military base and roads that cut the Gaza Strip in two,

isolating Gaza City and separating it from Egypt as well (with other

barriers to the south). On October 3, the defense correspondent of

Israel’s leading journal, Ha’aretz, reported the largest purchase of

U.S. military helicopters in a decade: Blackhawks and parts for Apache

attack helicopters sent a few weeks earlier. On October 4, Jane’s

Defence Weekly, the world’s most prominent military journal, reported

that the Clinton Administration had approved a request for new Apache

attack helicopters, the most advanced in the U.S. arsenal, having

decided, apparently, that the upgrades were not sufficient for the

current needs of attacking the civilian population. The same day, the

U.S. press reported that Apaches were attacking apartment complexes with

rockets at Netzarim. The German press agency quoted Pentagon officials

who said that “U.S. weapons sales do not carry a stipulation that the

weapons can’t be used against civilians. We cannot second-guess an

Israeli commander who calls in helicopter gunships.” So matters

continued. A few weeks later, the local Palestinian leader Hussein

Abayat was killed by a missile launched from an Apache helicopter (along

with two women standing nearby), as the assassination campaign against

the indigenous leadership was initiated.[11]

Rushing new military helicopters under these circumstances was surely

newsworthy, and it was reported: in an opinion piece in Raleigh, North

Carolina, on October 12. An Amnesty International condemnation of the

sale of U.S. helicopters on October 19 also passed in virtual

silence.[12] Such facts will not do. Rather, we must join in praise for

our leaders, recognizing that their words stipulate the “only realistic

final deal,” while we ponder the strange character flaws of the intended

beneficiaries of their solicitude.

The examples are selected virtually at random. In fact, even the

valuable record of 25 years provided by Project Censored can do no more

than barely skim the surface. What it has been investigating is a major

phenomenon of “really existing democracy,” which we ignore at our peril.

[1] Thomas Ferguson and Joel Rogers, Right Turn (Hill & Wang, 1986).

[2] Walter Dean Burnham, “The 1980 Earthquake,” in T. Ferguson and J.

Rogers, eds, The Hidden Election (Pantheon, 1981).

[3] For data on the elections, here and below, see Ruy Teixeira,

American Prospect, December 18; Thomas Patterson, head of the Harvard

University Vanishing Voter Project, op-eds, NYT, November 8, Boston

Globe, December 15, 2000.

[4] Glenn Burkins, “Labor Fights Against Fast-Track Trade Measure,” WSJ,

September 16, 1997.

[5] On how the feat was accomplished, see my “Consent without Consent,”

Cleveland State Law Review, 44.4 (1996).

[6] Uneasy Terrain: The Impact of Capital Mobility on Workers, Wages,

and Union Organizing, Cornell 2000, updating her earlier studies.

[7] Thomas Friedman, NYT, January 2, 2001.

[8] Augustus Richard Norton, Current History, January 2001.

[9] Jane Perlez, “Clinton Presents a Broad New Plan for Mideast Peace,”

NYT, December 26, 2000.

[10] As the “Clinton compromise” faced collapse, it was finally

recognized that the Palestinians object to the Bantustan-style enclave

structure imposed by U.S.-Israeli diplomatic and development programs

during the Clinton years. See Jane Perlez, Joel Greenberg, NYT, January

3, 2001, citing Palestinian objections.

[11] Yaron, Globes, Journal of Israel’s Business Arena, December 21,

2000. October 1–2 attacks, Report on Israeli Settlement (Washington DC),

November-December 2000. Amnon Barzilai, “Israel Air Force closes largest

helicopter deal of decade,” Ha’aretz, October 3. Robin Hughes, “USA

approves Israel’s Apache Longbow request,” Jane’s Defence Weekly,

October 4. Charles Sennott, Boston Globe, October 4. Dave McIntyre

(Washington), Deutsche Presse-Agentur, October 3, 2000. Gideon Levy,

Ha’aretz, December 24, and Graham Usher, Middle East Report, Winter

2000, on Abayat assassination in Beit Sahur on November 9.

[12] Ann Thompson Cary, “Arming Israel…,” News and Observer (Raleigh,

NC), October 12. “Amnesty International USA Calls for Cessation of all

Attack Helicopter Transfers to Israel,” AI release, October 19, 2000.