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the mood of the audience (pathos)

Regarding pathos - Start with the audience’s mood. If it’s not conducive to the argument, there are ways to change or otherwise exploit it for a desired outcome.

Over-sympathizing is one example. Sincerely over-sympathize to reel in the audience if they’re angry due to unmet expectations so that they feel their anger is overblown.

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Heinrichs, 2020

the mood of the audience (pathos)

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