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Women and work: The new secrets of networking

2013-11-20 13:15:42

Chana R Schoenberger

Ambitious career women are working harder than ever to reach top jobs but

getting ahead these days means rethinking how they network and carefully

crafting their group of contacts.

The power of networking is a lesson women executives have learned from their

male counterparts. Networking is enormously important, said Sallie Krawcheck,

the former head of Global Wealth and Investment Management for Bank of America

and former chief financial officer of Citigroup. She recently bought the global

women s network 85 Broads. Women tend to recognize this later than guys do.

Experts have long believed that men and women network differently, which can

have an impact on their career progression. And academic studies have found

that one crucial difference between how women and men manage their careers is

how they form their professional networks.

Men s networks are widely dispersed, while women tend to form their

professional networks in the same way that they form personal networks, said

Holly J. Falk-Krzesinski, vice president of global academic and research

relations for academic publisher Elsevier BV.

In turn, women s tighter networks are built for personal support, but they

often lack the wide reach of men s networks. Women s networks also are

typically based on trust and first-degree knowledge, with contacts including

old friends, former colleagues and other mothers from their children s schools.

Often, many people within a woman s network know one another, she said.

That insularity can stop women from extending their reach outside the people

they already know and also reduces the number of people who can attest to the

quality of a woman s work performance. That presents problems for women who

want to expand their profile beyond their current job or company.

But more and more, savvy women executives are recognising this and learning the

male-specific nuances of networking, allocating time to meet new people, and

looking up from their daily responsibilities to take advantage of formal

networks set up on their behalf.

Expanding the spider web

Networks are most useful when they re large and involve many people who don t

know one another, Krawcheck said. If everyone in your network already knows

everyone else you know, your ability to hear about new jobs or ventures is

limited.

A business opportunity is more likely to come from a loose connection than a

tight connection, Krawcheck said.

Her own rules for getting ahead: each month, deepen a connection with someone,

and try to add a new person to your network. Those people should be at all

levels, both junior and senior to you. Ignore the conventional wisdom that only

people above you in the corporate hierarchy can be useful.

And maintain contact with friends, former colleagues, and others in your field

but outside your company. Those people can provide a welcome outsider s

perspective on what s going on in your own workplace, Krawcheck said.

The old model of networking for short-term gain to help you find that next

job, for instance can yield immediate financial returns, but there s a new

model that will pay off in the long run, said British networking expert Julia

Hobsbawm, whose London-based company, Editorial Intelligence, holds

conferences, salons, and other events to introduce interesting people to one

another.

Stop trying to leverage [people] and start trying to learn from them, said

Hobsbawm. You lose the certainty of the sales-based network, but you gain more

meaningfully from apparently tangential connections.

What more and more women executives are realising is that formal networking, of

the sort that both Hobsbawm s and Krawcheck s companies offer, is an important

counterpart to organic networking, which feels more natural to many people, say

experts. It s easier to form a human connection with someone on your team at

work than with a person you met at an industry reception, but that more distant

person might be good to know as well.

Chantal Glenisson, Sallie Krawcheck, Julia Hobsbawm.

Chantal Glenisson, Sallie Krawcheck, Julia Hobsbawm.

THE NEW ART OF GETTING AHEAD: Read more...

The new rules of getting ahead: Always say yes and get paid

A networking expert on what s most crucial in networking

Coming Thursday...

Forget mentors, find sponsors and advisors instead

How one of Japan's top female executives made it big

85 Broads, the group Krawcheck bought, started out as a group of women who

worked for global investment bank Goldman Sachs and has expanded to include

women who are graduates of leading colleges, universities and graduate schools

worldwide. Its 37 regional chapters host events and speaker panels and student

members organise women's networking programmes on university campuses.

In academia, where Falk-Krzesinski spent the past two decades as a biology

professor before leaving Northwestern University in Chicago for Elsevier a year

ago, this matters a lot, for people who can write letters of recommendation

for promotion and tenure and who can say this person is the best in the field.

Male academics are more brash about approaching senior professors at

conferences and within a university and tend to know far-flung professional

counterparts more than women do. This means they often have an easier time

finding recommenders, which translates into better chances at new jobs and

tenure, Falk-Krzesinski said.

To combat this problem, Elsevier is now working on an online network for women

in the science, technology, engineering and math departments at four

Chicago-area institutions: Northwestern, the University of Chicago, Argonne

National Laboratory and Fermilab. The network includes profiles of each of the

female researchers along with details of their published research, and shows

how they are connected to one another by mapping their research collaborations.

The goal is to help women researchers find one another and make new connections

in their field.

My LinkedIn network tells you who I know, but it doesn t tell you how I know

them or how well I know them, Falk-Krzesinski said.

Elsevier is adding entries for patents the women researchers hold and grant

funding they ve been awarded to the profiles, and the company is in talks to

extend the project to the University of Illinois, she said.

Looking beyond the day-to-day

While these types of formal networks are taking hold in several fields,

including medicine and science, women executives are often too busy to take

advantage of them.

Oftentimes women are very focused on succeeding in their current job and

getting their job done well, but they may not think about who s going to open

doors for me to that next opportunity, said Elissa Ellis Sangster, Executive

Director of the Fort Foundation, a nonprofit organisation in Austin, Texas,

which encourages women to pursue business careers.

Fort , which has awarded some $45 million in scholarships to women to get MBA

degrees over the last 10 years, runs conferences and networking events for

young women, in conjunction with the 30 large companies that are its partners,

including Bank of America, IBM, and Intel.

The lessons Fort events try to instil in its 50,000 members: Personal

branding, storytelling, being bold and confident about those opportunities to

network, Sangster said. It s all about how networking advances your career .