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Intel scores major win in new Samsung Galaxy tablet

2013-05-31 10:15:59

By Noel Randewich

SAN FRANCISCO (Reuters) - Samsung Electronics has chosen an Intel Corp

processor to power a new version of one of its top-tier Android tablets, a

source with knowledge of the plans told Reuters, in a major victory for the

U.S. chipmaker, which is struggling to find its footing in the mobile market.

Samsung has chosen Intel's Clover Trail+ mobile chip for at least one version

of its Galaxy Tab 3 10.1, which competes with Apple Inc's iPad, a source

familiar with the matter told Reuters on Thursday, speaking on condition of

anonymity because the specifications have not been announced.

Samsung has previously used chips designed with energy-efficient technology

from the UK's ARM Holdings for its best-selling mobile devices. It employs

Intel processors for its line of Microsoft Windows "ATIV" tablets -- a much

smaller market compared with devices based on Google Inc's Android.

Samsung will unveil new ATIV tablets using Intel chips at a June 20 event in

London, said the source, as well as an additional person familiar with the

event. It was unclear whether the Galaxy Tab would debut at the same event.

The Asian electronics giant's decision to begin using Intel in a marquee

Android device counts as a coup for the US chipmaker as it races to establish

itself in a mobile market it was slow initially to recognize and invest in.

It was unclear whether the Samsung, the world's largest manufacturer of tablets

after Apple, plans other versions of the 10-inch Galaxy Tab carrying its own,

or other companies', processors.

A spokeswoman for South Korea-based Samsung declined to comment. An Intel

spokesman also declined to comment.

The use of an Intel Clover Trail+ chip in the upcoming tablet was first

reported on by VentureBeat and other blogs last week.

Intel has called the shots in the personal computer industry for decades, but

was slow to make chips that appealed to makers of smartphones and tablets as

the market boomed following Apple's iPhone in 2007 and iPad in 2010.

Applications processors based on technology from ARM and designed by Qualcomm

Inc, Samsung and Nvidia now dominate a market that research firm Strategy

Analytics estimated could hit $25 billion by 2016 versus $9 billion in 2011.

Intel CEO Brian Krzanich, who took the helm this month, has stated that one of

his top goals is to expand the Silicon Valley chipmaker's footprint in mobile

devices.

WAKING UP TO MOBILE

Booming sales of tablets have also eaten away at Intel's core PC-based market.

IDC estimates that tablet shipments worldwide will eclipse laptops this year,

and personal computer sales will slide 8 percent in 2013.

Intel is rushing to adapt its powerful PC chips to use less energy and work

more efficiently in mobile devices. It has so far scored a few minor "design

wins", getting its processors into a few mobile devices.

For instance, an Intel mobile processor was used in a version of Motorola's

Razr smartphone launched last year in markets like Argentina, Brazil, Britain,

France, Germany and Mexico. Intel has yet to launch chips capable of supporting

high-speed Long Term Evolution technology, a major barrier to competing in

mobile devices aimed at the United States, where the standard is becoming

increasingly common.

Samsung has nearly 18 percent of the market for tablets, according to IDC.

(Additional reporting by Miyoung Kim in Seoul; Editing by Leslie Adler and

David Gregorio)