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World leaders to discuss junk food ad ban at UN

2011-01-22 15:32:36

GENEVA The U.N. health agency says world leaders will discuss efforts to

clamp down on junk food marketing to children when they meet in New York on

Sept 19-20.

The World Health Organization says heads of state will use the U.N. General

Assembly meeting to talk about limiting the number and type of ads that

children are exposed to.

WHO says 43 million preschool children around the world are overweight or

obese. Experts talk of a "fat tsunami" that is already causing millions of

premature deaths each year.

Bjorn-Inge Larsen of the Norwegian Directorate of Health told reporters Friday

that he expects voluntary measures limiting junk food advertising to eventually

evolve into laws banning the practice in the same way that has occurred with

tobacco.