💾 Archived View for gmi.noulin.net › mobileNews › 1876.gmi captured on 2023-01-29 at 07:47:42. Gemini links have been rewritten to link to archived content
⬅️ Previous capture (2021-12-05)
-=-=-=-=-=-=-
2010-03-12 08:20:59
People in the southern state of Kerala are the heaviest drinkers in India, and
sales of alcohol are rising fast. The BBC's Soutik Biswas examines why.
Jacob Varghese says he began drinking when he was nine years old, sipping on
his father's unfinished whisky and brandy in glass tumblers.
It's a terrifying story of a descent into alcoholism for this 40-year-old
health inspector.
At school, he consumed cheap local liquor. He lived in a haze of alcohol
through his teens and dropped out of college.
He lost a job, cut his wrists twice trying to end his life, landed up in
rehabilitation centres and at the age of 32, was reduced to begging on the
streets to fund his alcohol habit.
'Lost respect'
"Drinking is a disease in Kerala," he says, his voice dropping to a whisper.
"I lost my kin, my respect and all my money chasing alcohol. Everyone
encourages you to have it - your friends, the government."
This was before he was dragged to the local Alcoholics Anonymous chapter by
friends. This, after 17 years of drinking had reduced him to a mental wreck and
a pauper.
If you have willpower... booze will never harm you
NL Balakrishnan Forum For Better Spirit
Mr Varghese has been sober for the past eight years, and is now married with
children and holds down a job.
"Many of my friends have not been as lucky. So many of my drinking buddies
died, and others landed up in mental asylums," he says.
Kerala is India's tippler country. It has the highest per capita consumption -
over eight litres (1.76 gallons) per person a year - in the nation, overtaking
traditionally hard-drinking states like Punjab and Haryana.
Also, in a strange twist of taste, rum and brandy are the preferred drink in
Kerala in a country where whisky outsells every other liquor.
Alcohol helps in giving Kerala's economy a good high - shockingly, more than
40% of revenues for its annual budget come from booze.
A state-run monopoly sells alcohol - the curiously named Kerala State Beverages
Corporation (KSBC) - runs 337 liquor shops, open seven days a week. Each shop
caters on average to an astonishing 80,000 clients.
This fiscal year the KSBC is expected to sell $1bn ( 0.6bn) of alcohol in a
state of 30 million people, up from $12m when it took over the retail business
in 1984.
Similarly, revenues from alcohol to the state's exchequer have registered a
whopping 100% rise over the past four years.
The monopoly is so professionally run that consumers can even send text
messages from their phones to a helpline number to record their grievances.
"If we delay opening any of our shops by even five minutes, clients send us
text messages saying that they are waiting to buy liquor," says KSBC chief N
Shankar Reddy.
That's not all. There are some 600 privately run bars in the state and more
than 5,000 shops selling toddy (palm wine), the local brew. There is also a
thriving black market liquor trade.
Spirited defence
Despite a growing number of people who demand a ban on the sale and consumption
of alcohol, there is an equally spirited group of hard-core drinkers who lobby
for cheaper and more widely distributed liquor.
One of them is well-known actor NL Balakrishnan, a veteran of more than 200
films, who launched a lobby group called Forum for Better Spirit in 1983.
The forum's manifesto asks the government to provide liquor through the
state-subsided public distribution system, boost toddy production, slash prices
for elderly drinkers and supply free alcohol to drinkers over 90.
The jolly and convivial Mr Balakrishnan, 67, says his father "initiated" him
into drinking when he was four.
"We used to go to the cinema together. After the show was over, he would take
me to a toddy shop where he would drink. He would give me a few spoons of toddy
too. It was an amazing experience," he says.
He says when his father died at the ripe age of 98 after a "lifetime of heavy
drinking", he wet his lips with liquor and not holy water, as is the Hindu
custom.
Mr Balakrishnan says that on his average day out with his drinking buddies he
downs 22 shots of his favourite brandy - and "never has any problems".
"If you have willpower and have enough food to go with your drink, booze will
never harm you," he says cheerily.
But drinking is killing a lot of people and exacting a heavy social cost, say
doctors and activists.
Rising numbers of divorces in Kerala are linked to alcohol abuse. Johnson J
Edayaranmula, who runs the Alcohol and Drug Information Centre, a leading NGO,
puts the figure as high as 80%.
And the majority of road deaths in the state - nearly 4,000 during 2008-2009 -
are due to drink driving, he says. Hospitals and rehab centres are packed with
patients suffering from alcohol-related diseases.
'Societal problem'
The situation is so grim that, ironically, the KSBC itself is planning to open
a hospital specialising in treating alcohol-related problems. It also runs a
campaign to combat alcohol abuse.
But why do people in Kerala drink so heavily?
Jacob Varghese says it is a "societal problem" - what he possibly means is that
drinking liquor is almost a social rite of passage, taken very seriously.
But he elaborates other, perhaps more important, reasons - high unemployment,
easy access to alcohol and the fact that drinking has become a "part of
upwardly mobile living".
Most activists believe that "prohibition" is not the solution - it just drives
buyers and sellers underground.
"The solution possibly lies in introducing drinks with mild alcohol content.
And since drinking is also a cultural problem, people need to be made aware of
the havoc that alcohol can wreak on their lives," says Mr Edayaranmula.
Until then alcohol will continue to dominate the lives of many of Kerala's
people - and boost its exchequer's finances.