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Crowdfunding in America - End of the peer show

Peer-to-peer lending needs a new name

Jun 1st 2013 | San Francisco |From the print edition

FINANCE is seldom romantic. But the idea of peer-to-peer lending comes close.

This is an industry that brings together individual savers and lenders on

online platforms. Those that want to borrow are matched with those that want to

lend. Banks and credit-card firms are kept out of the picture. Talk to enough

people in the field and someone is bound to mention the democratisation of

finance .

But as the industry matures, it is moving away from its roots of relying on

individual lenders alone for its supply of capital. Institutional money is

flowing onto the platforms as well. That is particularly true in America partly

because money managers there are more used to investing in credit, partly

because retail investors have more regulatory hoops to jump through.

The two biggest lending platforms in America are Lending Club and Prosper, both

based in San Francisco. Lending Club is the industry s leading light. It was

set up in 2007 by Renaud Laplanche, a Frenchman who previously founded a

software firm that was acquired by Oracle. The bulk of its lending is for debt

consolidation by credit-card borrowers. With no legacy business to protect or

branch networks to pay for, it can offer borrowers a rate of 14%, well below

standard charges of 18%.

That kind of price advantage keeps demand high. Lending Club made possible

$140m of loans in April. Its revenues, from fees charged to borrowers and

lenders, will amount to about $100m in 2013, and Mr Laplanche hopes to double

that in 2014. The firm has had positive cashflow for the past three quarters

and got a seal of approval in May when Google took a stake. Mr Laplanche is coy

about what the relationship with Google will bring, but the investment

establishes a benchmark for an IPO slated for some time next year. The deal

valued the firm at $1.6 billion.

As for the supply of capital, institutional investors now account for

two-thirds of loan volumes. We haven t used the term peer to peer for the

past three years, just like Facebook doesn t call itself a social network,

says Mr Laplanche. Investors such as insurers and sovereign-wealth funds have

assigned pots as big as $100m.

Prosper, which was founded in 2006 and also targets America s $700 billion pile

of credit-card debt, is equally keen to tend its institutional base. It has had

a bumpier ride than Lending Club but a new funding round this year brought in

Sequoia, a leading venture-capital firm, as the firm s biggest shareholder. It

also installed new manager, headed by Stephan and Aaron Vermut, a

father-and-son combination.

Prosper is not yet profitable but the institutional capital is also flowing in

fast. This is the first time in history that non-bank investors can get access

to unsecured consumer-credit products, says Aaron Vermut. The Vermuts have

mimicked Lending Club by setting up two pools of loans. One contains whole

loans that institutions can snap up; the other is a fractional pool , in which

loans are divvied up among lenders, mostly retail investors.

CommonBond, a start-up based in New York, is taking aim at another great lump

of American household debt: student loans. By targeting MBA students and

graduates, it can cream off a creditworthy population of borrowers with proven

earning power and offer a lower interest rate than the government s student

loans. Its first fund was for 40 MBA students and graduates at the Wharton

School of the University of Pennsylvania.

The second fund is more ambitious. It will finance 1,500 students in 20

schools. The first fund drew on Wharton alumni for capital; this time around

family offices, hedge funds and community banks are participating (it already

has commitments for over $100m). And whereas the first fund was as simple as

could be, the next one will be structured and securitised.

The draw of institutional money for peer-to-peer lenders is simple. It soups up

growth, and increases capacity. It also makes it easier to think about offering

longer-term products than the consumer loans which have been the industry s

staple to date. Mr Laplanche reels off a list of areas in which Lending Club

plans to expand, from student debt to business loans.

Some retail investors worry that they will get squeezed out. The firms are

adamant they will not. One reason is that borrowers still like the idea of

being lent to by other individuals, not by faceless pots of capital. Stephan

Vermut at Prosper reckons that the social aspect to the site encourages higher

repayment rates. David Klein, one of CommonBond s founders, stresses the

importance of having MBA alumni fund students to create a sense of community.

Love at first flight

The firms are also unlikely to ditch a stable source of funding. Some

individuals invest via retirement accounts, offering a predictable flow of

capital. Mr Laplanche says that Lending Club s largest monthly inflow of retail

money came in August 2011, when Standard & Poor s downgraded America s credit

rating. Investors pulled money from the stockmarket and put it into what they

regarded as the safer option.

The industry is no less appealing for its evolution. A glut of capital ought to

keep things affordable for borrowers and increase liquidity. And regulators are

pleased to see a growing alternative to mainstream banks that matches assets

and liabilities and does not load up on leverage. We are a more efficient way

of consumer lending and capital allocation, says Mr Laplanche. That

description may not have the romantic ring of peer-to-peer lending but it does

set the stage for the industry to have a greater impact.