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Investment banking - Dream turns to nightmare

Investment banking once delivered juicy profits. No longer

Sep 15th 2012 | from the print edition

THE best countercyclical indicator of the health of capital markets is when

investment banks cut staff, says a senior banker at a large American

investment bank. We always cut just before the cycle turns. But what if the

cycle doesn t turn? An industry that once seemed to offer banks the opportunity

to earn juicy returns and expand internationally is now in retreat almost

everywhere.

Some of this withdrawal has been going on since the crisis the fees paid to

banks for trading in capital markets as well as for advising on takeovers and

sales of shares and bonds have been falling for a few years now. But lately

retreat has turned to rout. Early this month Nomura, which had made a gutsy bet

on expansion when it bought the European and Asian businesses of Lehman

Brothers in 2008, in effect pulled the plug on its global investment-banking

business. Peers express little surprise. Nomura was dead before it started,

says the boss of one large bank. It was a totally ill-conceived foreign

expansion.

Yet other banks are pulling back hard, too. Deutsche Bank, Germany s banking

champion, plans deep cuts to its investment bank, a part of the business

responsible for much of its growth. Barclays is said to be considering slimming

its investment bank by as much as a fifth, reversing a decade-long expansion of

a business that contributes more than half of total profit. Both Barclays and

Deutsche are lowering their targets for returns on equity, in Deutsche s case

to just 12% after tax, well down on the 25% pre-tax target it once aimed for.

There are two main reasons for the sharp falls in profitability at investment

banks everywhere. The first is that their clients are simply doing a lot less

business with them. Income from trading bonds, currencies and commodities (an

area of activity known in the industry as FICC) has fallen as slowing economies

and turmoil in Europe have discouraged institutional investors from trading and

companies from buying one another or issuing shares. Equity issuance worldwide

dropped by about 30% in the first seven months of this year from a year

earlier; in debt markets, bond issuance has fallen by about 8%, according to

analysts at Mediobanca, an Italian bank. Number-crunchers at Deutsche Bank

reckon that revenue from investment banking around the world will total some

$240 billion this year, down by almost a third from 2009 (see chart).

The second reason is that regulations on capital and liquidity are starting to

bite. These are reducing returns earned by banks as well as forcing them to

shrink their balance-sheets and cut back on trading. Many banks are also

starting to position themselves for proposed rules that are not yet in force,

such as America s Volcker rule, which aims to stop banks trading for their own

account, and regulations that will shove over-the-counter derivatives, which

command fat margins, onto clearing-houses and exchanges.

Not everyone is gloomy: J.P. Morgan reportedly says investment banking has

never been stronger. But most other banks seem to have lost their mojo. The

most visible consequence of this is in headcount. London s financial industry

will have lost about 100,000 jobs by the end of this year from a peak of

354,000 in 2007, according to CEBR, an economics consultancy. New York s

financial comptroller reckons Wall Street employs almost 20,000 fewer people

than before the crisis.

Slashing variable costs is only half the story, however. The industry is

reshaping itself in other ways, too. First, there is the decline of stand-alone

investment banks, and the concomitant resurgence of universal banks, which

combine investment banking with the simpler commercial- and retail-banking

sort. Diversified, deposit-taking universal banks can maintain higher credit

ratings and can borrow more cheaply than specialist investment banks such as

Morgan Stanley or Goldman Sachs. As credit has become scarce, moreover,

universal banks have been able to demand a larger share of lucrative

investment-banking business from their clients in return for offering loans.

In response, investment banks such as Goldman Sachs and Morgan Stanley are

trying to expand into corporate lending, private banking and retail

stockbroking. This week Morgan Stanley reached a deal to buy out Citigroup s

49% stake in their Smith Barney retail-broking joint venture.

The second shift in the investment-banking landscape is a hollowing-out of the

midsized banks as the very biggest in the industry grab a greater share of

trading revenues. This is partly because the titans can afford the best trading

systems, but also because a bank with a large share of trading has the

liquidity that further increases its attractiveness as a trading counterparty.

Analysts at Deutsche Bank reckon that the five leading banks in FICC won 40% of

the market s revenue in 2011, up from 36% in 2007. Smaller banks that once

aspired to be global are expanding in markets closer to home instead.

The more open question is whether the industry s geographical centre of gravity

will also move, away from London and towards Wall Street and Asia. London s

natural advantages of time zone, law and language are not easily bettered. But

Asian and American banks have big deposit bases to call on to finance

expansion; European banks generally do not. And London s reputation has been

sullied by recent regulatory failures over issues such as the rigging of LIBOR

interest rates, as well as the political backlash against investment banking

that arose as a result. London hit Ctrl-Alt-Delete in terms of wanting to be a

centre of global finance, says the boss of one large universal bank.

Singapore and New York will be the new hubs of global finance and you can t

open enough coal mines to make up for that.

from the print edition | Finance and economics