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Jake Reilly's 'Amish Project:' 90 Days Without a Cell Phone, Email and Social

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College Student Drops Social Media, Reconnects with Romance

Could you live without daily electronic conveniences -- Twitter, Facebook,

email, texting and more -- for 90 days? Jake P. Reilly, a 24-year-old

copywriting student at the Chicago Portfolio School, did just that. [Related:

See more of Reilly s work at www.bodycopybyjake.com]

From October to December, he unplugged from social media, email, texts, and

cell phones because he felt that we spend more quality time with gadgets and

keyboards than we do with the people we really care about.

During his social experiment, he found that some people he counted among his

close friends really weren't that close after all. He also discovered that

taking a break from his relationship with social media and really paying

attention to the people around him can revive real-life romance.

I spoke with Reilly over the phone this weekend about his 90-day project, what

he learned from living without electronic leashes and how it changed his life.

You say you spent three months completely cut-off from the virtual world. What

steps did you take to do that?

Reilly: I called Verizon and suspended service for my cell phone. I deactivated

Facebook. I deactivated Twitter, deactivated Linked-In, deactivated Spotify,

and anything where there was a social component. I put up an out-of-office on

both of my email accounts, like, "I'm sorry for the inconvenience, but I won't

receive this until the end of the year."

Did you ever cheat and check to see what messages came in?

Reilly: I never went back on any of the social stuff. There were a few times

when the bank would send me an email verification. My roommates would see me

checking something like that, and they'd see me with my hands up to shield my

eyes from the bulk of the screen, like a girl would do when she's watching a

horror movie that she doesn't want to see. I genuinely didn't want to see what

was there, because once you look you've got an urge to read it.

Before what you called "The Amish Project," how much time would you typically

spend on social media sites, texting, and so forth every day?

Reilly: It was pretty bad. I was reading every single Tweet and I follow 250

people. Then, I would waste a good hour and a half on Facebook. I was sending

more than 1,500 texts a month. I never really counted minutes on the phone, but

I wouldn't be surprised if it was 600 to 900.

What about now, has it changed?

Reilly: I mean, I struggle with that because everyone wants to know about it,

and wants to know how different it is. It's hard, because I was just going to

turn off my phone at first. That was the thing that bothered me most, but I

realized that if I turned off the phone, people were just going to email me all

the time or send me a million Facebook messages. It's kind of a hard thing,

because we're getting to the point where if you're not responding to people's

text messages within an hour of when they send them, or within a day for

emails, it's just socially unacceptable. It's been hard for me since I've been

back. I've been bad with my phone and people are, like, "What the hell? I text

messaged you " So I haven't been up to social standards in terms of responding

and people don't really understand that, I guess.

In the opening of your "Going Amish" presentation, you say that you had friends

over and realized what was going on. Describe what you noticed and your

feelings right at that moment.

Reilly: I live with three guys and we had two of our best friends in visiting

from New York City. We only see these guys once a year, maybe every six months.

We were at the University of Wisconsin watching a Badgers basketball game or

something like that. Every single person had either a laptop or a cell phone.

That's just kind of funny to begin with, then, I was like, "What are we all

doing?" I asked everyone what they were doing and somebody's playing Words with

Friends, somebody's playing Angry Birds, somebody's playing online trivia.

Nobody's really doing anything, just sitting quiet. It's like this was what we

were all looking forward to and we're just sitting here numbing our minds.

That's the thing that drives me crazy. People go out to dinner with a crowd and

everyone's on their phone. I mean, what else are you looking for?

How did you communicate with family, friends and business associates during

your "Amish" period?

Reilly: Ha! Not well, to say the least.

Do you have a landline?

Reilly: At first, we didn't, but my mom started freaking out a little bit and

we got a landline. For the first three weeks, there was a hospital right next

to my apartment. I went into their waiting room where there's a courtesy phone

for their patients. I was using that to call people. I had written a little

address book with all the important people that I needed to have their phone

numbers, but, you know, most people don't answer their phones. Most people just

use them to see who called. Then, they'll text you, or they'll call you back

when they have time. So, I'd either sit at the hospital waiting for people to

call back or I'd go home. I was in and out of this stupid hospital waiting room

all the time for the first couple of weeks.

Then, we started to have more fun with it. I started to carry chalk around with

me. I ride my bike a lot, so, I'd ride my bike over to people's houses and

leave them messages in chalk on their sidewalk. I set up a couple of systems

with people where, when they got home, they would put something in the window,

like a stuffed dog, or put a pumpkin up on the ledge that meant "Hey, I'm here.

Come talk." I started having fun trying to dream up different ways to get

people's attention.

Were there people who said, "I'm just not going to participate in this. If you

can't answer my texts, I don't need to talk to you."

Reilly: Yeah, I mean, I definitely just lost complete contact with people that

normally would have been part of my life. I mean it's also an interesting

metric for your life to see who some of your closest friends are, you know, and

who's willing to take the time. I started to feel bad for them, too, because it

definitely became a nuisance, but, yeah, it definitely changed the level of, or

the number of friends that I had and the level of contact that I had with them.

So, with some people it clearly decreased your level of interaction, but were

there others with whom your contact increased in either quality or quantity

while you were disconnected from the virtual social society?

Reilly: That was my other favorite part. I had so much free time on my hands. I

also wasn't watching TV, because that felt sort of counter-productive. I would

go to school, and then there was really nothing for me to do at home, so I

would just ride my bike to people's houses, all these people that I would

usually text or just see on the weekends or whatever. I would just ride by and

chat with them, face to face. So, that was really cool, reconnecting, doing

things you'd never normally do like having breakfast with someone's parents.

You posted several of the notes you received from friends during your

isolation. One note read "Jake, I'm pregnant. Call me." What was that about?

Reilly: Ha! At the school, there's an elevator. No matter where you're going,

everyone has to use the elevator on the ground floor. So, for the people that I

went to school with, that was the first place we'd post projects or memes. I

didn't say this is my message board, but one of the girls just started leaving

messages, like, "Hey. I'm on the fourth floor. Come find me," or "Jake, where

are you?" It's a very public forum, so everybody can read it. It became my

message spot.

Then, people almost treated it like a Facebook wall. It evolved from leaving

messages for each other, to joking around, like, "Jake, your mother called. She

said she doesn't love you anymore," and "Jake, the cops are looking for you,"

and all this stuff. It turned into a funny thing.

At one point there was a Christmas greeting trampled in the snow? What were the

circumstances around that?

Reilly: Yeah, that was mine for my long-term girlfriend who I had kind of

stopped seeing, but then this whole thing kind of, I think, helped us get back

together because whenever we were together there was no pressure. It was, OK,

we're just going to enjoy each other right now, because I don't know when I'm

going to see you again. There was no drunken text messaging and jealousy from

Facebook. It was just her and I.

So we started seeing each other again, and I did a lot of cheesy stuff like

writing a big chalk message on the street in front of her office building and

sending her a cookie with a message written in frosting and stuff like that. On

the last week that she was in Colorado I went out and wrote Merry Christmas to

her -- that picture was taken from the roof of the apartment we were staying

at.

Do you think that those who rely so heavily on social media to interact with

others are training themselves to communicate only at the most superficial

level?

Reilly: Yeah, for sure. I think that Facebook is the biggest waste of time,

because everyone is just presenting such a filtered picture of themselves. You

only put up your best pictures. People only check in when they are at the

fanciest restaurant in the city. They only keep things up there that are

flattering to themselves. I just think it's like keeping up with the Joneses,

but for life. You're never going to get on top of it. Someone's always going to

have a better job than you, go on better vacations than you, have a better

looking wife than you, or whatever it is. So, it's superficiality on top of

superficiality. You never get to see the real parts of people.

Did you have to relearn skills to function without electronic communications?

Writing letters, for example. I know my son has nearly illegible penmanship

because he has been typing everything instead of handwriting since he was very

little.

Reilly: I really don't have good penmanship at all. The funny thing is that I

had written like 15 or 20 letters, and I just held them for two weeks until one

time I dropped my pack and realized that I had lost the letters. I had taken

all the time to write the letters and then lost them, because I didn't take the

time to go mail them. You know, when's the last time I sent a letter? Never.

So, I had to remember to stamp it right away and get it in. Then, it's going to

take a week to get there. So when you need to say something to someone, you

need to get it right in on time.

You said that you had much more free time when you stayed off Facebook and

social media sites. Did this extra time translate into higher productivity or

better grades at school?

Reilly: Yeah, a hundred times over. Like I said, there wasn't really much to do

at the house, so I stayed at school most nights until 10 when everyone else

leaves around 6, without a doubt. I think what's so hard for people and so

distracting for people is that where they work, there are social media

distractions on the same machine that they are supposed to be using to do their

work. I'm sure every office in the country suffers from these things. I

couldn't go to these sites, and when you can't distract yourself, all you can

do is work.

How did you fill all this extra time? What's one thing you would have never

accomplished if you hadn't taken this break in your relationship with social

media?

Reilly: I did a lot of things that I don't know [ ] other people would say they

want to do. But I think, if they actually did them, they'd be of incredible

value. I started meditating. People give you a lot of books that you can take

time for, like "The Power of Now."

The best part for me was just the difference between riding your bike to work

and going for a bike ride just for the fun of it. I would sit in the park a

lot, throw the football with my friends, go ice-skating, and all that kind of

silly stuff that you take for granted. It's all around you. I think that was

the best part and most people really overlook that.

So you ended up not only with more time for work, but more time for play as

well.

Reilly: Yes, absolutely. It was weird, because you had to think of how to play.

Most people think more time for play means let's watch a whole series of video

clips or tag some pictures, but when you don't have all that stuff, you expand

your mind about what you want to do with your free time.

There's a real difference in the quality of that time. If I sit and play Angry

Birds for an hour a day, I don't look back and say "You know, I had a really

great Angry Birds session three weeks ago. That was a really great time," but

if I share a sunset walk on the beach with someone, that's a memory that I can

treasure forever.

Reilly: Yeah, sometimes you just sit on the internet and four hours goes by,

and you're, like, I really didn't do one single thing. Maybe I looked at an

article, looked at pictures, watched some dumb videos and got stuck in a

YouTube black hole for an hour, just looking, looking, looking. I think you'd

have a hard time finding anyone who thought that was really enriching your

life.

I mentioned your story to my father-in-law the other day, he said "You want to

interview somebody, talk to me. I've been doing that for 69 years!"

Reilly: Ha! I think that's what's so much fun about it. I've had a lot of

action on Twitter for the last few days and a lot of people send me emails

saying exactly that. I think adults really relate to it and think it's cool

that someone from my generation is choosing to do it. They all say, "That's how

we lived for 40 years. Can you imagine our whole life is like that?" That was

interesting to me. I asked my grandparents, "How did you guys find each other

when you wanted to go out or something?" They said stuff like throwing window

pebbles and just driving by people's houses, and having a diner that you would

go and turn up at where people were always there. I mean, they obviously

managed just fine, and I was anxious about it and didn't like it for the first

few weeks. Then, I didn't even think about my phone or miss it at all. You just

find new ways.

I understand your father, ESPN sportswriter Rick Reilly, had a suggestion about

your experience?

Reilly: Yeah, he's tweeted it out on his account and he's gotten a lot of

reaction to it, too. He's been talking about trying to do a romantic comedy

about it. There were so many missed connections. I mean, at first, I would meet

girls out at the bar, and they'd be, like, "Here, take my phone number." I

would have to explain that I didn't have an email address or Facebook

but if they'll give you their address you'll stop by sometime?

Reilly: Yeah, and they were, like, "Screw you. If you don't want to call me

just say so." I'd say "No, no. Tell me where your office is, and I'll send you

a bike courier message or whatever." I think there's a lot of funny stuff like

that. I keep telling people the hardest part was having to send all of my sexts

by USPS. I mean, I didn't actually send pictures

In the end, having finished this whole thing, is your life different now or did

you fall right back into old habits?

Reilly: It's definitely different, but I catch myself doing exactly what I

hated. Someone is talking to me and I'm half-listening and reading a text under

the table. For me, it's trying to be more aware of it. It kind of evolved from

being about technology to more of just living in the moment. I think that's

what my biggest thing is: There's not so much chasing for me now. I'm here now,

and let's just enjoy this. You can be comfortable with yourself and not have to

go to the crutch of your phone. For me, that's more what I will take away from

this.

Do you have future projects planned?

Reilly: I keep telling everyone I should do another 90 days where I don't speak

to anyone in person and only communicate by internet or through technology, but

that's just a joke. It's really changed my life. Like I said, I'm back with

this girl. Everything's a lot simpler. I'm more than happy that I did it.

What else did you learn?

Reilly: I think the letters were the coolest part and how people were really

into it. I think I wrote 75 letters and nearly, I'd say, 85 percent came back

with responses. Now all these people are responding to the video online. All

the appreciation, I think the coolest part is that all these people really see

this in themselves and wish that there was a different way and we weren't so

tied to all that stuff.

Let me ask you one more question about the letters. What's the difference in

the level of thought and feeling that you put into writing a letter compared to

typing 140 characters?

Reilly: What we do now, on e-chat, is people just flying off with whatever

comes to mind. It's so much different to have it really thought-out. I'm a

writer, so it's time consuming. I think it takes 20 minutes or half an hour to

write a letter and really get it the way I want it. I think it's a better,

purer way to communicate. People appreciate it so much more when you send them

a handwritten letter or even a thank-you note showing that you're taking the

time to think about them.

Conclusion

With modern technology, texts and Facebook wall posts can serve as an

attractive veneer making relationships seem more genuine than they really are.

Conversely, social media can interfere with our most intimate real-life

relationships. How many of your closest relationships would suffer if people

had to invest more effort than sending a text to stay in touch? How much better

could your relationship with your significant other be if you could give your

partner your full attention whenever you're together? There's one way to find

out, if you dare.

To see more of Reilly's work, go to BodyCopyByJake.com.