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Transparency, Trust, and Bitcoin

Tim Sullivan

From the June 2015 Issue

In the 1973 sci-fi movie Soylent Green, set in the year 2022, Charlton Heston

plays Frank Thorn, a New York City police detective working in a dystopia

marked by overpopulation, depleted resources, grime, and inequality, all set

against a backdrop of perpetual, humid, and polluted summer. Real food is no

longer available, so everyone subsists on processed synthetic food.

I will tell you up front spoiler alert! that the titular food, soylent green,

is, in fact, as Heston famously reveals in the final scene of the movie, made

of people.

Digital currency is really just people too. Whatever the concomitant technical

details of its cryptography, blockchains, hash algorithms, mining, and virtual

central repositories, it is far more embedded in real-world social relations

than in technology, even though the tech often gets the most attention.

At the heart of any currency is trust: trust in one another. After all,

anything can serve as a medium of exchange, as long as it s scarce gold,

counterfeit-proof paper, cigarettes, tins of anchovies, giant stone heads

provided that we all agree on it.

Digital currency bitcoin being the leading example is really just another

currency, but it gets more attention for three reasons:

1. Unlike modern currency, which is backed by a central authority (the U.S.

government for the U.S. dollar, the EU for the euro), bitcoin is backed by a

widely distributed network.

2. Other digitized currency transactions (your credit card purchases, for

instance) are transparent, whereas bitcoin s can be anonymous.

3. Other digital goods music files, for example can be duplicated and shared.

Bitcoins cannot; they are more like regular physical goods.

These properties have evoked interest in a wide range of parties: cypherpunk

anarchists seeking to ensure that no one (especially no government) controls

our currency; libertarians who decry arbitrary monetary policies arising from

the end of the gold standard; central bankers who control the flow of money;

those serving the developing world s unbanked, who see a chance to improve

their clients financial lives; the IRS, which had to decide how to tax

bitcoins; people who wish to buy illegal drugs anonymously online;

entrepreneurs seeking to build business on the bitcoin protocol. All these

groups see cryptocurrency through the lens of their relationship to the rest of

the world.

They ve certainly had time to develop a point of view. After all, bitcoin has

been around since 2008, when it was introduced in a white paper by its

anonymous creator (or creators), Satoshi Nakamoto. (Uncovering the mysterious

Nakamoto, you may recall, was the subject of a disastrous Newsweek cover story

in 2014.) Seven years is a lifetime in the tech world.

Enthusiasts predicted that bitcoin would precipitate a revolution. Have we

witnessed one or even the foundation for one in the future?

Three new books aim to make that assessment. The Age of Cryptocurrency: How

Bitcoin and Digital Money Are Challenging the Global Economic Order, from the

Wall Street Journal s Paul Vigna and Michael J. Casey, is perhaps the most

helpful, moving quickly and succinctly through the ins and outs of this

burgeoning industry, handling even arcane technical details with aplomb.

Nathaniel Popper s Digital Gold: Bitcoin and the Inside Story of the Misfits

and Millionaires Trying to Reinvent Money offers a more character-driven,

blow-by-blow account of the rise of bitcoin and the personalities behind it.

And Kabir Sehgal s Coined: The Rich Life of Money and How Its History Has

Shaped Us offers a brief, clear discussion of digital currency in a broader

context; Sehgal takes the more philosophically inclined reader from the Gal

pagos Islands to the hidden world of numismatists.

My analysis after reading all three? If this is a revolution, it s still very

much in progress.

As a late adopter of most technology, I m not yet ready to pay attention to

bitcoin as a currency, and I don t see that you need to either. Not until I can

seamlessly buy a sandwich with it (or some viable copycat), as I now can with a

credit card or a greenback, will I really care. And even then I probably won t

want to think about the back-end technology that makes it all possible. I like

my currency boring.

Of course, for those who aren t as privileged as I am serviced by a fully

functioning government and many private institutions bitcoin and its imitators

may hold greater allure. And I don t want to be wholly dismissive, because I m

intrigued by the protocol underlying bitcoin (often written with a capital B

), which turns something that was nonrivalrous (bits) into something that s

rivalrous (not able to be duplicated). If I send you a digital file today, I

can still use it; your use of it is nonexclusionary. But what if, using bitcoin

technology, I could make the file act more like a dollar: Once I had

transferred it to you, I couldn t use it anymore. It would be yours in the way

that we all understand ownership. There may be some revolutionary potential in

that idea, especially for businesses that sell digital goods and services.

Further Reading

The Age of Cryptocurrency

Paul Vigna and Michael J. Casey

St. Martin s, 2015

Digital Gold

Nathaniel Popper

Harper, 2015

Coined

Kabir Sehgal

Grand Central, 2015

For now, though, digital currency is another grand experiment that has

less-than-even odds of changing the world. But maybe that s the lesson of

soylent green: If this is a revolution, by the time we all notice that the

world has changed, it may very well be too late to do anything about it.

A version of this article appeared in the June 2015 issue (pp.118 119) of

Harvard Business Review.

Tim Sullivan is the editorial director of Harvard Business Review Press. He is

a coauthor of The Org: The Underlying Logic of the Office (Twelve, 2013).