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Only a fifth of women in the UK are doing enough exercise to be healthy, a
report has found.
The Women's Sport and Fitness Foundation wants a public debate on how to engage
women in physical activity.
It says many women currently feel under more pressure to be thin than healthy
and are put off exercise from an early age - typically by school sport.
And women desperately need greater sporting role models than the wives and
girlfriends of football stars, it says.
More than 80% of women are not doing enough exercise to benefit their health,
and young women are only half as active as male counterparts.
Government guidelines recommend 30 minutes of moderate exercise five days a
week, but only one in five women currently reaches that target, a survey of
over 350,000 people found last year.
WAGs are becoming the new sporting role models and that is depressing
Sue Tibballs
WSFF
Separate research commissioned by the WSFF has found that 90% of women feel
under pressure to be thin, and 25% say they "hate the way they look" when they
exercise.
Some 40% of girls as young as seven, meanwhile, do not want to be seen as
sporty.
"There is a fundamental mismatch between girls' views of their bodies'
functions as passive and decorative, and the use of the body as active and
functional in sport," the report says.
"Many girls also dislike the practical requirement of having to alter their
dress and appearance in a way that conflicts with their images of femininity in
order to take part in PE."
Cooke v Murray
One of the problems is a world dominated by male sporting heroes and their
glamorous partners.
"WAGs are becoming the new sporting role models and that is depressing," said
Sue Tibballs, chief executive of the WSFF.
"We need the media to pay greater attention to female sporting achievements.
Why, when Nicole Cooke won the French cycling tour on the same day as Andy
Murray hurt his wrist, did she become an afterthought on the news?"
The WSFF believes that cultural representations of women have to change if
women are to show a greater interest in fitness than thinness.
It hopes to kickstart a debate involving the media, government, schools and
universities, and also plans to encourage businesses to facilitate more
sporting events at work.
It wants to make sport more accessible to women with children by encouraging
the provision of cr ches at leisure centres and more options to exercise as a
family.
Prime Minister Gordon Brown, who is opening the WSFF conference on Thursday,
has said his government is committed "to achieving a step change in how women
and girls experience and participate in sport".
"The most significant barrier to women being active today is not a practical
barrier it's a cultural one. We need to tackle this head on."
Double Olympic gold medallist Dame Kelly Holmes said: "We need to find out ways
to encourage girls to do exercise with their friends, to go to the gym, go out
for walks, go on bike rides - things that you can find that are fun."