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NEW YORK Enough gloom and doom: There's a prediction from a leading color
source that cheerful and sunny yellow will be the influential color of 2009.
Pantone, which provides color standards to design industries, specifically
cites "mimosa," a vibrant shade of yellow illustrated by the flowers of some
mimosa trees as well as the brunch-favorite cocktail, as its top shade of the
new year. In general, Pantone expects the public to embrace many tones of
optimistic yellow.
"I think it's just the most wonderful symbolic color of the future," says
Leatrice Eiseman, executive director of the Pantone Color Institute. "It's
invariably connected to warmth, sunshine and cheer all the good things we're
in dire need of right now."
In the spring fashion collections previewed earlier in the fall for retailers
and editors, pops of yellow brightened the runways of Carolina Herrera who
called her favorite shade marigold Badgley Mischka, Zac Posen and Michael
Kors, among others. Kors even included a retro yellow polka-dot bikini that
clearly harkened back to a more upbeat time.
The fashion world first embraced orange a few years ago and that has evolved
into yellow, which had already been gaining popularity in the home market, too.
"People know yellow lightens up the atmosphere," Eiseman says.
Home-goods companies based in Paris and Milan, Italy, have already been heavily
influenced by yellow, says Tom Mirabile, vice president of global trends and
design at Lifetime Brands, Inc., whose portfolio includes Cuisinart, Farberware
and Pfaltzgraff.
It helps that it looks good in florals and has a close association with nature,
a driving force in the marketplace right now, and it complements current
favorites green and purple. (In 2008, "blue iris," a purple-tinged blue, was
color of the year.)
"I'd say you should get used to seeing yellow in places you're not used to
seeing it," Eiseman says.