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The Magic of 30-Minute Meetings

Peter Bregman

February 22, 2016

Five years ago, after becoming frustrated with my fruitless tendency to juggle

multiple activities at once, I tried an experiment: for one week, I would not

multitask and see what happened.

The experiment changed everything for the better. My relationships improved, my

stress dissolved, and my productivity soared. There is zero downside to

focusing on one thing at a time without distraction.

One of the side benefits of my focusing on one undistracted task at a time was

a new and almost unbearable impatience for wasted time. In the past, if I was

on a call that wasn t going anywhere, I would do email or surf the web. In my

post-multitasking world, staying focused on a dragging call was painful.

Which is how I stumbled on the single most life-changing, business-transforming

revelation of my last five years:

Compressed time.

First, though, a caveat. There are some things in my life dinner with

friends, writing, sleep, unstructured time with my family that deserve to

live in the spaciousness of stretched-out time.

But other things like most meetings and tactical work could benefit from

compressed time.

Often we schedule one hour time slots. Why? How did an hour become our standard

time allotment for so many meetings, phone calls, and appointments?

As my impatience with wasted time grew, I tried a new experiment: I cut the

time I allot for many activities in half.

I started with something easy. I used to work out for an hour a day. Now it s

down to 30 minutes. My results weight and conditioning improved.

Here s why: my intensity is higher (I know I only have 30 minutes), I eat

better (I don t rely on my workout to keep slim), I integrate movement more

into my day (I don t rely on my workout to take care of all my fitness), and I

never miss a workout (I can always find 30 minutes).

If you have half the time to accomplish something, you become hyper-aware of

how you re using that time. And hyper-focused during it. Most of my phone calls

are now 30 minutes or less. My podcast is 15 to 20 minutes. Even many of my

conference calls, with multiple parties, are 30 minutes or less. People on the

calls, aware of the time constraint, are more thoughtful about when they speak,

and more careful not to follow tangents that aren t useful.

People also listen better because, when things are moving faster, we tend to be

more alert. We know that a single distracted moment will leave us behind. And,

since that keeps us more engaged, we end up having more fun in the process.

Nowhere has this impact been more transformational and more evident than in

the leadership coaching we do at Bregman Partners. For the past several years,

all the coaching we do is accomplished in 30-minute sessions.

The obvious advantages are obvious: everyone saves time and money.

But here s what s less obvious: the coaching isn t simply as powerful, it s

vastly more so. When the coach and the client both know they have only 30

minutes, they move into high gear.

Clients show up. Just as with my workouts, people are far less likely to skip a

30-minute session than they are an hour.

Everyone is on time. Every minute counts in a 30-minute conversation and they

know it. The session gets started more quickly, as the relationship is built on

doing good work, not small talk.

People are much more likely to come prepared. There s no time wasted on

tangents and going-nowhere conversations. Clients know what they want to cover

and have put some thought into it beforehand.

The time pressure enhances focus and attention. People don t focus on three

issues; they tackle the single biggest opportunity or persistent, intractable

obstacle. And they move on it. Focus leads to success.

Coaches are more willing to be courageous, and clients are more willing to be

prodded. In a 30-minute session, coaches can t waste time beating around the

bush. They get to the point faster and earlier, interrupt more bravely, and ask

more provocative questions.

Clients get more done in between coaching sessions. I m not sure why this is.

But here s my hypothesis: Leaders at all levels need to be highly skilled at

getting to the point quickly and efficiently. The compressed, focused coaching

session hones the skill of getting to the point quickly, focusing on the most

essential elements of a situation, and taking action.

The downside? I haven t seen one yet.

Try it yourself. Transition some of your hour-long meetings to 30 minutes. As

you do, consider these three steps as a way to make the 30 minutes most

powerful:

Read what you need to beforehand and tell everyone else to do the same. Think

about your questions and concerns. Decide what s important to you and what you

can let go of. Ask yourself the most important question: What outcome do you

want?

Decide on the one thing that will make the biggest difference, and spend the 30

minutes on that issue, topic, or opportunity. Get started right on time, no

matter who isn t there, and be bold and disciplined at keeping the conversation

on track. Let go of anything that is less critical. Make decisions quickly,

even if they are imperfect. Getting traction on a single thing is far more

useful than touching on many without forward momentum on any.

The sign of a great meeting isn t the meeting itself. It s what happens after

that meeting. Save at least the last five minutes to summarize what you

learned, articulate what was valuable, commit to what you are going to do as a

result of the meeting, and clarify how you will assess the success of your next

steps.

You will need these get to the most critical point fast skills and the

courage to use them if you are going to make the most of your time. You need

to be bold, and even provocative. You need to be willing to interrupt,

thoughtfully and for the greater good of moving ambitiously towards what is

most important. You need to let go of things that don t really matter.

And you need to be fully present. No multi-tasking. No texting under the table.

No distractions. Which is also the upside: you get to be fully present in what

you are doing.

There is a cost. While it s energizing, it also takes a lot of energy to be so

focused, even for a short amount of time. It s a sprinter s tactic.

On the other hand, when you cut your meetings and other activities in half, you

ll have a lot more time to relax at dinner with friends, write, sleep, and

spend unstructured time with people you love.

Peter Bregman is CEO of Bregman Partners, a company that strengthens leadership

in people and in organizations through programs (including the Bregman

Leadership Intensive), coaching, and as a consultant to CEOs and their

leadership teams. Best-selling author of 18 Minutes, his most recent book is

Four Seconds (February 2015).