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Corporate hegemony - A select group

Google joins a rarefied club

Feb 6th 2016

When Cisco was crowned as the world s biggest company by market value in April

2000, its boss hoped it would go on to become the first firm worth over $1

trillion. But its reign was to prove short-lived: deposed by Microsoft two days

later, it never regained top spot. It is now in 53rd place.

Cisco may be a cautionary tale for Alphabet, Google s parent, which on February

2nd usurped Apple to become the world s most valuable listed company, only to

slip back behind the Cupertino-based firm the next day. Come what may, however,

Alphabet is now a member of a select club of firms that have led the league

over the past quarter-century (see chart).

What do these companies have in common? Age doesn t appear to be a significant

factor in determining dominance. Among the dozen are the old and established

(like Exxon Mobil, founded as Standard Oil in 1870), and the new and

innovative. Apple was 35 years old when it reached the summit in 2011. Google

turned 17 in September.

Just two non-American firms have claimed the title. Nippon Telegraph and

Telephone, a Japanese utility, was the world s most valuable quoted firm

between 1992 and 1996. The other, PetroChina, beat Cisco to that $1 trillion

valuation in 2007.

Some companies claim their crowns thanks to irrational exuberance: Cisco s

share price was 230 times earnings at its peak. Alphabet currently trades at

34. Apple, meanwhile, has a price-earnings ratio of just 10, which suggests

that investors doubt its remarkable run of profits will last. Were it to trade

in line with the S&P 500 p/e ratio, it would be worth $900 billion.

Tech-boosters would doubtless love to see a prolonged bout of jostling for top

spot between Alphabet and Apple (which before this week had held on to its

crown for 653 consecutive days). But an obvious threat to both comes from a

company that isn t even listed yet: Aramco, Saudi Arabia s state-owned oil

giant, which is almost certainly the world s most valuable firm and is toying

with an initial public offering.

http://www.economist.com/news/business/

21690074-google-joins-rarefied-club-select-group