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Change Management and Leadership Development Have to Mesh

Ryan W. QuinnRobert E. Quinn

January 07, 2016

Leadership development and change management tend to be top priorities for many

organizations. In spite of this, a majority of organizations tend to fall far

short of their goals for both. One major reason organizations struggle is

because they treat both leadership development and change management as

separate rather than interrelated challenges. Cultural changes cannot happen

without leadership, and efforts to change culture are the crucible in which

leadership is developed.

For better results, organizations should coordinate their leadership

development and change management efforts, approaching them as one and the

same. True leadership involves deviating from cultural expectations in ways

that inspire others to choose to follow. What s more, leadership is not the

sole responsibility of the C-suite. Managers at all levels of an organization

must overcome resistance if genuine cultural change is to occur. Thus, change

initiatives which require a deviation from a dominant set of norms and

behaviors are the best learning environments for star managers to develop

leadership skills, as well as a necessary component of a successful

culture-change initiative.

How then, should organizations go about integrating their change management and

leadership development initiatives? We recommend an approach that is both

top-down and bottom-up.

The bottom-up part of the integrated development and change process requires

potential leaders throughout the organization to engage in a process of

learning how to enact a desired change in an organization s culture in the

everyday experiences of organizational life. For example, one company suddenly

found itself audited at the request of their largest client and were told that

they needed to change their accounting procedures. In response, many employees

insisted that the changes could not be made by the demanded deadline. They were

impeded by cultural beliefs around how quickly the organization could mobilize

and complete complex tasks. Janet, a member of the task force assigned to

handle the requirements of the audit, was participating in leadership

development training at the time. Using a leadership tool we developed called

the fundamental state of leadership, she decided to reach out to employees who

had a stake in the new requirements to understand their perspectives (rather

than wait for others with more authority to tell her what to do). She gathered

new information and discovered their fears, while simultaneously coming to the

realization that the deadline could be met. With this new understanding, she

was able to help other employees question their beliefs and come up with

creative ways to streamline the accounting procedures so as to meet the

deadlines.

As part of a class assignment from her leadership training, she also reflected

on the experience and used her own (and others ) reflections to inform her

subsequent plans and actions. Eventually, more and more of her colleagues began

to accept the importance of the accounting changes and their accompanying

deadlines, and were participating in creative action. Their actions led to

bottom-up change: the emerging culture and accounting policies could not have

been planned in advance, but came from the ideas and actions of motivated

employees and were uniquely suited to the local challenges they faced. Janet,

however, was more than just a change agent in this one situation. Her planning,

acting, reflecting and planning again demonstrated true leadership.

But a bottom-up process is unlikely to work unless it is also embedded in a

top-down learning process. A top-down process creates structure and motivation

for employees to maintain engagement in the change/leadership development

process. If done well, it also provides emotional and social support potential

leaders, because deviating from cultural expectations can be a lonely endeavor.

A successful top-down process begins with executives clarifying desired results

for change management/leadership programs. For example, executives may want to

change accounting procedures or inspire creativity in order to become more

efficient, as in Janet s company. Or they may want to lower barriers between

departments or create financial stewardship throughout the organization. The

goal depends on the organization and its situation, but what is important is

that it is specific (ideally, with a measurable outcome) and accepted by all

members of the executive team.

Once the goal is clear and accepted, executives can identify potential leaders

throughout the organization to engage in the leadership development/change

management process. These may be executive team members, people in key

positions, people who have shown a passion for this specific change, people who

are deemed to be high potential, or some combination of these

characteristics. Many variables about the type of change program could drive

the decision about which potential leaders to include, such as strategic, the

number needed for a critical mass, the need to stage the change process, the

amount of support that can be provided, geographical dispersion, the diversity

of expertise or demographics involved, and so on.

Selected leaders should be given structure, accountability, support, and

motivation as they engage this process but also the freedom to create their own

solutions, as Janet did with the help of the accounting team. The objectives of

the change and development effort, the scope of initiative, the time frame, the

type of support to be given, and the rewards for success should be made clear

when invitations are extended. Classes can offer advice but the key is to

instill a plan-act-reflect cycle and then support managers as they learn on the

go. The attention of senior executives and the needed financial support should

be guaranteed; a worse-case scenario is for a fledging leader to have the rug

pulled out from under them partway through the change and development process.

Once the structure and motivation is secured and outlined, potential leaders

can launch their repeated efforts at creating experiences that enact the new

objectives using the plan-act-reflect cycle. Ideally, reflections could be

shared so that potential leaders learn from each other as well as from their

own efforts.

Change management and leadership development programs have a woeful record at

most organizations. In large part that s because they come up against a common

challenge deviating from a dominant culture (the true test of leadership) is

very difficult. Tasking managers with driving bottom-up cultural change will

provide leadership training in itself. They will require top-down support to

succeed.

Ryan W. Quinn is an associate professor of management at the University of

Louisville College of Business.

Robert E. Quinn is the Margaret Elliott Tracy Collegiate Professor of Business

Administration in the organization and management group at the University of

Michigan s Ross School of Business in Ann Arbor.