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Quantifying Your Company s Emotional Culture

Sigal BarsadeOlivia A. O Neill

January 06, 2016

Managers tend to view emotions as something soft that can t really be

measured. But you can and should track emotions quantitatively, the same

way you d track employees other attitudes and behaviors: through surveys.

There s a key difference in approach, however.

In a survey we ve used in many organizational settings, people don t tell us

how they feel. Rather, employees or outside raters observe the emotional

culture around them that is, the norms, values, artifacts, and assumptions

governing which feelings people can have and should express at work. This helps

us get a birds-eye view of what s happening with the group as a whole. We ask:

To what degree do other people in this organization (or division or unit)

display the following emotions? The options include enthusiasm, caring,

compassion, frustration, anxiety, and energy, to name a few. We then ask which

emotions people should or shouldn t express in their organization.

We also measure how the basic emotions anger, companionate love, fear, joy,

and sadness intersect with one another. That s because our research over the

past decade shows that groups can have multiple emotional cultures at the same

time. For example, in a metropolitan hospital we studied, we found that a

strong culture of companionate love within certain units served as a buffer for

an equally strong culture of anxiety. Managers are also likely to find

different emotional subcultures throughout their organizations. Once they gauge

which cultures are prevalent, they can determine which ones they must focus on

the most to meet their strategic goals. For example, when we analyzed

emotional-culture survey data at Cisco Finance, we found that fostering joy was

a high priority because of its impact on employee commitment and satisfaction.

As a result, management has doubled down on initiatives that promote fun at

work. At other companies, reducing anger or fear matters more than increasing

joy. Needs vary widely by context.

Of course, employee surveys aren t the only way to track emotional culture. We

have used interviews and on-site observations as well. A culture interview

usually starts with questions about the job ( What is the biggest challenge of

working at your company? ), followed by questions about what it takes for

employees to do well in the organization and what can derail them (a good

shortcut for understanding culture), and then more-direct questions about

culture ( What words would you use to describe the culture or personality of

your unit? ). Because it s important to capture both highly salient and hidden

aspects of emotional culture, we also look for spontaneous, nonverbal cues

such as facial expressions, posture, gestures, and vocal tone. We ve even

analyzed office d cor, rituals, and routines. In our research and practice,

such indicators have correlated closely with the survey data, which helps

confirm accuracy all around.

You may be wondering: At what level should you measure emotional culture? Your

immediate work group, division, or function? Or the organization as a whole?

That decision depends on a host of contextual factors, such as where your

strategic priorities lie and where you re seeing performance problems. No

matter what level you choose to focus on, it s critical to keep tracking

emotional culture over time once you ve determined what it is and what it needs

to be. Cisco Finance now measures its emotional culture yearly, which allows

senior managers to gauge how well their culture change initiatives are working.

Once you ve measured your group s emotional culture, remember that your

behavior as a leader is one of your most effective tools for changing it. When

we hear that a group has low morale, the first question we ask is: What kind of

emotional expression and attitude is the manager or leader coming in with each

day? A leader s attitude has an enormous effect, so it, too, needs to be

measured and managed perhaps above all else.

Sigal Barsade is the Joseph Frank Bernstein Professor of Management at Wharton.

Olivia A. O Neill is an assistant professor of management at George Mason

University and a senior scholar at the school s Center for the Advancement of

Well-Being.