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Google refuses to give up on Google+

Despite being the butt of social media jokes for a while now, Google+ isn't

going anywhere - it has just been given a revamp.

The "new" site will now focus on "collections" and "communities" - making it

more an interest-network than a personal one.

In a blog post, Google said: "Today, we're starting to introduce a fully

redesigned Google+ that puts Communities and Collections front and centre. Now

focused around interests, the new Google+ is much simpler.

"And it's more mobile-friendly - we've rebuilt it across web, Android and iOS

so that you'll have a fast and consistent experience whether you are on a big

screen or small one."

Another post, on Google+, said the company had been visiting users in their

homes to get feedback.

"We've spent lots of time talking to people who are passionate about Google+.

We visited them in their homes, we invited them into early testing communities

and we learned more about how and why they use Google+.

"The predominant answer? Having a great place to keep up with and talk about

their interests."

The company said it had analysed how people were using the network and that

people kept on coming back for those features in particular.

Picked apart

Google+ was launched without much fuss in June 2011, as reported on by my

predecessor Maggie Shiels.

The grand plan was to mimic our own social circles, of friends, colleagues and

family, by having actual circles in Google+ with those people.

A neat idea, but one that people ultimately never engaged with.

At that time, Facebook already had 500m users, and showed no sign of slowing

down.

Recently, it's been looking like Google+ was being slowly and miserably

dismantled. Picked apart like a written-off car that still had a few good bits

of engine: Innovative aspects, like the Hangouts video chat feature, were spun

out into stand-alone services, for example.

Also, the integration with YouTube, which everyone hated, was dropped.

But Google+ is fighting on for another day. Less ambitious than 2011's

incarnation, but with a clearer goal.

Whether anyone will care is another matter. The new look is being rolled out

now, and for a short time users will be able to revert to "old" Google+ while

the transition is being completed.

Follow Dave Lee on Twitter @DaveLeeBBC (and Google+ for that matter - where the

latest activity on my page is a reader calling me a muppet a year or so ago).