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Tim Sullivan
From the June 2015 Issue
In the 1973 sci-fi movie Soylent Green, set in the year 2022, Charlton Heston
plays Frank Thorn, a New York City police detective working in a dystopia
marked by overpopulation, depleted resources, grime, and inequality, all set
against a backdrop of perpetual, humid, and polluted summer. Real food is no
longer available, so everyone subsists on processed synthetic food.
I will tell you up front spoiler alert! that the titular food, soylent green,
is, in fact, as Heston famously reveals in the final scene of the movie, made
of people.
Digital currency is really just people too. Whatever the concomitant technical
details of its cryptography, blockchains, hash algorithms, mining, and virtual
central repositories, it is far more embedded in real-world social relations
than in technology, even though the tech often gets the most attention.
At the heart of any currency is trust: trust in one another. After all,
anything can serve as a medium of exchange, as long as it s scarce gold,
counterfeit-proof paper, cigarettes, tins of anchovies, giant stone heads
provided that we all agree on it.
Digital currency bitcoin being the leading example is really just another
currency, but it gets more attention for three reasons:
1. Unlike modern currency, which is backed by a central authority (the U.S.
government for the U.S. dollar, the EU for the euro), bitcoin is backed by a
widely distributed network.
2. Other digitized currency transactions (your credit card purchases, for
instance) are transparent, whereas bitcoin s can be anonymous.
3. Other digital goods music files, for example can be duplicated and shared.
Bitcoins cannot; they are more like regular physical goods.
These properties have evoked interest in a wide range of parties: cypherpunk
anarchists seeking to ensure that no one (especially no government) controls
our currency; libertarians who decry arbitrary monetary policies arising from
the end of the gold standard; central bankers who control the flow of money;
those serving the developing world s unbanked, who see a chance to improve
their clients financial lives; the IRS, which had to decide how to tax
bitcoins; people who wish to buy illegal drugs anonymously online;
entrepreneurs seeking to build business on the bitcoin protocol. All these
groups see cryptocurrency through the lens of their relationship to the rest of
the world.
They ve certainly had time to develop a point of view. After all, bitcoin has
been around since 2008, when it was introduced in a white paper by its
anonymous creator (or creators), Satoshi Nakamoto. (Uncovering the mysterious
Nakamoto, you may recall, was the subject of a disastrous Newsweek cover story
in 2014.) Seven years is a lifetime in the tech world.
Enthusiasts predicted that bitcoin would precipitate a revolution. Have we
witnessed one or even the foundation for one in the future?
Three new books aim to make that assessment. The Age of Cryptocurrency: How
Bitcoin and Digital Money Are Challenging the Global Economic Order, from the
Wall Street Journal s Paul Vigna and Michael J. Casey, is perhaps the most
helpful, moving quickly and succinctly through the ins and outs of this
burgeoning industry, handling even arcane technical details with aplomb.
Nathaniel Popper s Digital Gold: Bitcoin and the Inside Story of the Misfits
and Millionaires Trying to Reinvent Money offers a more character-driven,
blow-by-blow account of the rise of bitcoin and the personalities behind it.
And Kabir Sehgal s Coined: The Rich Life of Money and How Its History Has
Shaped Us offers a brief, clear discussion of digital currency in a broader
context; Sehgal takes the more philosophically inclined reader from the Gal
pagos Islands to the hidden world of numismatists.
My analysis after reading all three? If this is a revolution, it s still very
much in progress.
As a late adopter of most technology, I m not yet ready to pay attention to
bitcoin as a currency, and I don t see that you need to either. Not until I can
seamlessly buy a sandwich with it (or some viable copycat), as I now can with a
credit card or a greenback, will I really care. And even then I probably won t
want to think about the back-end technology that makes it all possible. I like
my currency boring.
Of course, for those who aren t as privileged as I am serviced by a fully
functioning government and many private institutions bitcoin and its imitators
may hold greater allure. And I don t want to be wholly dismissive, because I m
intrigued by the protocol underlying bitcoin (often written with a capital B
), which turns something that was nonrivalrous (bits) into something that s
rivalrous (not able to be duplicated). If I send you a digital file today, I
can still use it; your use of it is nonexclusionary. But what if, using bitcoin
technology, I could make the file act more like a dollar: Once I had
transferred it to you, I couldn t use it anymore. It would be yours in the way
that we all understand ownership. There may be some revolutionary potential in
that idea, especially for businesses that sell digital goods and services.
Further Reading
The Age of Cryptocurrency
Paul Vigna and Michael J. Casey
St. Martin s, 2015
Digital Gold
Nathaniel Popper
Harper, 2015
Coined
Kabir Sehgal
Grand Central, 2015
For now, though, digital currency is another grand experiment that has
less-than-even odds of changing the world. But maybe that s the lesson of
soylent green: If this is a revolution, by the time we all notice that the
world has changed, it may very well be too late to do anything about it.
A version of this article appeared in the June 2015 issue (pp.118 119) of
Harvard Business Review.
Tim Sullivan is the editorial director of Harvard Business Review Press. He is
a coauthor of The Org: The Underlying Logic of the Office (Twelve, 2013).