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Unfriending cash
Facebook enters the booming market for mobile payments
Mar 21st 2015 | From the print edition
NEWS of the death of cash has always been exaggerated. But the wounds being
inflicted on notes and coins multiply. On March 17th Facebook, the world s
biggest social network, announced that in America its instant-messaging app
will soon allow users to send each other money just as easily as texts and
photos. All they need to do is link their debit cards to their Facebook
account, tap on a dollar sign in the app, type in the amount and press send.
Facebook is not the first to enter the market for free person-to-person (P2P,
as geeks have it) payments. In November, for instance, Snapchat, a messaging
app that lets users send each other photos that disappear after a few seconds,
introduced a service called Snapcash. It competes with Venmo, a popular
money-transfer app owned by PayPal, an online-payments firm. In Asia, messaging
apps, such as WeChat and Line, have offered P2P transfers for some time.
The incumbents don t have to worry too much, at least for now. In contrast to
Snapcash and Venmo, Facebook s service does not make instant payments: the
money only arrives after a few hours or even days, depending on how quickly
users banks act. This is because money is not transferred between accounts
managed by the social network, but goes through conventional payment channels
from one bank account to the other.
Still, Facebook s new offering is further proof that technology firms are
moving onto banks turf. Next month Apple will begin selling its smartwatch,
which lets consumers pay by waving their arm at the till; this will help the
firm s new contactless payment service, which already accounts for two of every
three dollars spent in America by gesturing with a smartphone or a card. Google
recently bought Softcard, a mobile-payment service, to boost its own payment
app and catch up with Apple. Meanwhile Naver, South Korea s biggest online
portal, will launch a new mobile-payment service in June.
Were Facebook to expand its offering internationally and make it truly instant,
the impact could be huge. Facebook has 1.4 billion members, its messaging
service 500m users. Many doubtless send remittances across borders; some are
probably unbanked. The regulatory and logistical challenges of serving such
customers would be huge. Banks struggle to profit from them. Then again, that
is just the sort of challenge tech firms relish.
From the print edition: Finance and economics