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Marketing gaffes - Speechless

Sep 24th 2014, 16:32 by B.R

GULLIVER almost believed he had exhausted his reserves of incredulity when it

came to the monumental marketing gaffes committed by some travel firms.

Charging guests $500 for every bad review they left on TripAdvisor? Accidently

tweeting a pornographic picture to hundreds of thousands of followers?

Complaining you are being "picked on", after customers boycott your hotel

because the owner has just sanctioned stoning homosexuals to death? Surely

there is little left that could shock.

It turns out there is still a drop of disbelief at the bottom of Gulliver's

well. Just to make a change, let's start with the grovelling apology first:

On behalf of AirportParkingReservations.com and ParkSleepFly.com, we cannot

emphasize how apologetic we are about the marketing email that went out on

September 22, 2014. It was an extremely poor choice and a mistake that leaves

us all in remorse.

There is no good explanation to how and why we made the decision to create such

a tasteless marketing email. It was clearly a poor choice on our end and we

never had the intention to hurt or disrespect anyone. From the bottom of our

hearts, we sincerely apologize for all the anger and emotional distress we have

caused to the family of the deceased, the public and our customers.

Airportparkingreservations.com, it seems, had picked up on the fact that a man

had been found dead near Chicago O'Hare airport. In lieu of more information,

it decided that he may have died from "stress". So it sent out a marketing

e-mail under the heading "Can On-Airport Parking Kill?" Gulliver feels he can

add no further analysis to the text below.

Last week a 55 year old man was found dead at a Chicago O'Hare parking lot. He

was found lying on the ground unresponsive at around 7:15am. The Chicago police

did not find any signs of a homicide and an autopsy is to follow.

There could be many reasons for the cause of the man's death, but based on the

story one possible reason could be stress. The process of arriving at an

airport, getting through security, and boarding a plane can be very stressful.

Many airlines and travel industries have implemented technologies to make

travelling easier such as through booking an airfare online, booking hotels and

renting cars, and even reserving off-airport parking through an app.

Don't be late and end up in a crate. Save stress and possibly anything worse by

using technology and reserving your travel needs in advance.

It then offered a $5 discount voucher to those who booked a parking space

through its website.