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China and Asia - Winners and losers in the great Chinese rebalancing

Slowing investment and resilient consumption in China are changing Asia s

economic order

Jul 26th 2014 | JAMBI PROVINCE, INDONESIA

NEAR the centre of Sumatra, an Indonesian island once blanketed by forest, a

gash in the ground reveals the wealth that lies just beneath its surface. Large

yellow diggers prise out coal and tip it into 60-tonne lorries that huff their

way to the top of the open-cast mine in Pauh subdistrict. Five years of

constant traffic, propelled by China s hunger for fuel, has formed deep ruts in

the dirt road. Recently, however, the lorries have stopped moving at midday.

China s appetite for coal has plateaued, the coal price has sagged and Minemex,

the firm that operates the mine, has given workers longer lunch breaks, without

pay. We have no choice. We must endure, sighs Demak, a sun-weathered

38-year-old.

Enduring might seem an apt word for Asian economies that had come to rely on

ever-stronger exports to China. After averaging 10% annual growth for 30 years,

the Chinese economy has managed only 7.5% over the past two years enviable for

most countries but a clear downshift for China. The lull has rippled through

the region. Taiwanese machine-tool makers have seen exports to China fall by

more than 20% since 2012. Australian iron ore for delivery to China recently

hit its lowest price in 21 months. Jewellery sales in Hong Kong have fallen by

40% this year, in part due to China s crackdown on corruption.

But enduring is not the right word for all those doing business with China.

Analysts refer to milk as New Zealand s white gold , such is China s thirst

for it. The number of Chinese visitors to Sri Lanka more than doubled in the

first half of the year. Chinese women in their 30s are now the biggest group of

foreign buyers on the website of Lotte, a big South Korean retailer, snapping

up cosmetics.

These contrasting fortunes stem from profound, if gradual, changes to Chinese

growth. Consumption is at last edging out investment as the economy s main

engine. Household consumption has been inching up of late as a proportion of

GDP, rising from 34.9% in 2010 to 36.2% last year, according to official data.

Some economists think the true share could be ten percentage points higher.

This year even with the government s mini-stimulus a burst of spending on

railways and public housing unveiled in April consumption has still accounted

for over half of Chinese growth.

Limited though it has been, this rebalancing is beginning to make itself felt

beyond China s borders. First, there is the question of what China buys. With

$1.95 trillion in imports in 2013, it is the world s second-biggest importing

nation, behind only America (although almost half of those imports are parts

that are assembled and re-exported). Taiwan is more exposed to China s

appetites than any other Asian economy, with sales to China constituting about

6% of its GDP (see chart). But many of its exports, such as mobile phones, are

geared towards consumption rather than investment. These are still faring well:

Taiwan s export orders to China were up by 15% in June from a year earlier.

More at risk are those that mainly export commodities and capital goods such as

heavy machinery to China. The most exposed is Australia, which could lose about

0.8 percentage points of growth if Chinese investment slows to a crawl,

according to Capital Economics, a consulting firm. That has not yet happened,

but the fading of Australia s mining boom has sent unemployment to a

decade-high of 6%, hinting at its vulnerability.

Even those countries that do not export much to China will feel the effects of

its rebalancing via commodity markets. More tepid Chinese demand means lower

prices for many raw materials: witness the nearly 50% fall in Indonesian coal

prices since 2011. Compounding the impact of China s slowdown are government

measures to steer power companies away from the cheapest, most-polluting coal,

like that found in Pauh. You can t make money mining that coal anymore unless

you re located next to the coastline where you can bring it to ships, says

Gatut Adisoma of the Indonesian Coal Mining Association.

But it is not all gloom for commodities. Metals that are used mainly in

consumer goods, such as zinc, much of which goes into cars, are outpacing those

tied to China s old growth model such as iron ore, the precursor to all the

steel in China s vast housing developments. And the pain of commodity producers

spells relief for their customers. Most Asian economies from South Korea to

Thailand are big importers of metals and energy. If Narendra Modi, India s

prime minister, is to kick-start spending on infrastructure, weaker investment

in China forms a propitious backdrop.

Across the Strait of Malacca from the coalmines of Pauh, Karex, a Malaysian

firm that is the world s biggest producer of condoms, has been boosted both by

the shifting composition of China s imports and by the resulting movement in

commodity prices. Condom use tends to track consumption more broadly, growing

along with urbanisation, income and education, as well as leisure time. Chinese

condom imports almost tripled from 2007 to 2013, to 3.4m kg. Meanwhile, the

price of their main ingredient, rubber, has nearly halved since 2011 thanks to

plunging demand for supersized tyres from the mining and construction

industries. As whirring glass tubes dip into latex baths, Goh Miah Kiat, Karex

s CEO, expresses optimism about China, currently just a tenth or so of its

sales. There s a perception that imports are better than local products, he

says. From condoms to milk and cars, it is a bias that augurs well for

countries that make what Chinese shoppers want to buy.