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What we keep: Unforgettable lessons from first jobs

Do you remember your first job? Maybe it was folding clothes in a retail store?

Or perhaps it was delivering newspapers in your neighborhood, by bicycle? Was

it scooping ice cream at a local sweet shop?

For most of us, first jobs bring to mind fond memories of summertime and,

perhaps, a few lessons we ve carried with us throughout our careers.

T Boone Pickens, Founder, Chairman and Chief Executive Officer at BP Capital

and TBP Investments

Oil executive and financier Pickens got a paper route when he was 12 years old.

It was the smallest route in his hometown, he wrote in his post My First Job:

Not Getting Paid to Be Honest. Pickens had 28 houses to start, but eventually

talked his boss into letting him add in routes that came open.

Within five years my route grew from 28 papers to 156, and I had saved close

to $200, which I hid in a hole under the floor in my closet. It was my first

experience in the takeover field: expansion by acquisition, he wrote.

But he learned another lesson, too, when he found a wallet on the sidewalk

while completing his route.

Inside it were the name and address of the owner. I delivered it to the man,

and he gave me a dollar reward. It was a windfall, Pickens wrote. My mother,

grandmother, and aunt were on the porch when I got home. They didn t respond as

I d expected or hoped about the news of finding the wallet and getting the

reward. Instead they sent me straight back to return the dollar to the man.

Why? Pickens s grandmother told him he was not going to be paid to be honest,

he wrote.

Anne Toth, Founder and chief executive officer at Privacyworks LLC

Toth got her start in fast food at the age of 14. She had to lie about her

age to get the job. You had to be 16 to legally apply for a job in Virginia.

So my application for Roy Rogers Restaurants said I was 16, and I looked and

acted mature enough to make that plausible, she wrote in her post My First

Job: What I Learned as a Fast-Food Prodigy.

It was there that Toth learned five important lessons that she has carried with

her, she wrote. Among them:

Customers are often mean and demanding just deal with it. Even fast food

customers are paying customers, and I was taught at Roy's that they are always,

mostly, right. I worked to make the customer happy even if I was sure the

customer was a bone-headed Neanderthal idiot. Which I often thought. They were

still the customer. I wasn't working the women's shoe department at Neiman

Marcus, but I was going to try to act like it, she wrote.

Do a good job and you will be rewarded with a harder job. By the end of my

first week, having mastered the front line in record time, I was being trained

to do the drive-thru window. It was at about this point that I started to

realise that this was not considered a normal progression rate among the career

fast-food people there. Working the drive-thru window was considered a

promotion over the regular front line, she wrote. To do the drive-thru window

you had to be able to listen to one order while filling the prior order and

delivering/cashiering the order prior to that one. You had to be able to

multitask... I was a fast-food prodigy, and everyone there knew it. Despite

this recognition, I did not get a raise.

That, of course, was a lesson in itself, she wrote. Getting a promotion

doesn't always mean getting more money.

Brad Smith, President and Chief Executive Officer at Intuit

Smith s first real job began when he joined Pepsi Bottling Group in 1996, just

after graduating from university. Pepsi had a career track for college

graduates designed to teach the fundamentals of management, he wrote in his

post My First Job: A Lesson Learned in the Cola Wars. Upon completing a

fast-paced 90 days foundational program, I was relocated to my first official

assignment in Kalamazoo, Michigan, as a District Sales Manager.

In Michigan, Smith was in charge of six route salesman and responsible for a

sales territory with revenue targets and other responsibilities, including

securing in-store and advertising campaigns. One management lesson, in

particular, stood out, he wrote.

One of my greatest lessons came from one of these leadership concepts that we

referred to as a one better mentality , Smith wrote. In the mid-80 s, the

Cola Wars were reaching epic proportions with advertising and endorsements that

included Michael J Fox, Michael Jackson and Madonna championing the brand

promise for the Next Generation. On the ground, my marching orders for my

territory were clearly communicated I was to find the person who had my job

at Coke and apply a one better mentality . If my Coke counterpart had one

display in a convenience store, I needed to have two. If they had 13 feet of

shelf space in a supermarket aisle, then my goal was to have 14 feet.

The concept was simple and the competition was thrilling, he wrote. But, a

critical lesson emerged. In 1991, I was inspecting our execution in a key

account and nodding my head in approval as we had secured 16 feet in a major

supermarket aisle as compared to Coke s 12 feet he recalled. Then I looked to

the left and saw 24 feet of bottled water. Bottled water? Who invited them to

this fight?

The lesson: Being fixated on a single competitor can blind you to other

disruptive entrants and substitute alternatives.