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Commodities That Move The Markets

November 20 2009| Filed Under Economics, Futures, Options

The daily movements in the world's equity markets are influenced by a multitude

of factors, ranging from large institutional block trades and program trading

to earnings and economic reports. However, one factor that is frequently

overlooked is the influence of commodity prices. In fact, fluctuating commodity

prices can have a tremendous impact on the earnings of public companies and, by

extension, the markets. Read on to learn more about this relationship and why

it matters to investors.

Lumber Prices

The average person would probably never ponder the cost of lumber unless he or

she was in the process of building a house. However, the pricing of this

commodity is closely watched and can affect many companies, such as

homebuilders.

However, it's also important to note that many other types of companies pay

close attention to lumber prices as well. For example, companies that are

looking to expand and build out new locations, such as restaurants, retail

chains and even pharmaceutical companies looking to build new manufacturing

facilities would naturally be interested in the cost of lumber. After all, even

a small tick up in prices can materially affect the cost of a structure.

Random length lumber futures and options trade daily on the Chicago Mercantile

Exchange (CME) (Find out more about these on the CME Random Length Lumber

Futures & Options page.) Quotes and information may also be published in the

Wall Street Journal or Investor's Business Daily and is often noted on major

business channels, such as CNBC.

Oil Prices

Many consumers only think about oil prices in the context of how it directly

impacts their wallets. In other words, how much they will end up paying at the

pump as the result of price fluctuations. However, oil is one of the

cornerstones of the North American economy and its price is highly important to

companies of all stripes.

The price of oil can affect a variety of companies ranging from retailers to

manufacturers of plastics (oil byproducts are a big component in plastic). Just

think about how all of the products that are on the shelves at your local

Wal-Mart (NYSE:WMT) and Target (NYSE:TGT) are shipped.

By extension, this means that these companies either have to eat the rising

cost of fuel or try to pass some of it along to consumers in the form of higher

prices. Unfortunately however, if they aren't able to pass along the cost

increase, it can have an adverse impact on margins and net income, which can

put downward pressure on stock prices and hurt investor returns.

The price of crude can be tracked on the New York Mercantile Exchange (NYMEX).

(For more, see Oil And Gas Industry Primer.)

Cotton Prices

Cotton is used in a wide variety of products. For example, many types of

clothes contain large amounts of cotton; therefore, rising prices can have an

adverse impact on an apparel retailer's cost of goods sold and declining prices

can have a positive impact.

Of course those in the apparel industry aren't the only parties that can be

impacted by changing cotton prices. In fact, it's also a key component in

things like furniture, coffee filters and a variety of other materials that we

all have come to depend on.

As such, companies that sell these items have only a couple of choices when

dealing with rising cotton prices. They can raise the price of the product, and

/or eat the rising cost. Again either or both of these choices can have an

effect on income and by extension stock prices. (For related reading, see The

Sweet Life Of Soft Markets.)

Wheat

Wheat is the primary ingredient in many popular cereals and foods. While cereal

and other food producers may be able to pass along some of these costs, they

may have to absorb some as well. This can impact their margins and, by

extension, their profits.

Of course makers of such products aren't the only ones affected. Grocery and

convenience stores must purchase the items to keep shelves stocked. Also don't

forget about the impact on distributors and any middlemen. Fluctuating wheat

prices can have a far-reaching impact on a variety of companies and on

consumers. (For more, see Grow Your Finances In The Grain Markets.)

Corn

Corn in one form or another is used in a variety of products ranging from

cereals, building materials, alcohols and even tires.

It's also worth noting that the price of corn is impacted by the demand and

production of ethanol, which is an increasingly popular corn based fuel. As the

demand for alternative fuels ramps up, corn prices could go even higher. Food

manufacturers, retailers, consumers and, by extension, stock prices can be

affected by fluctuating corn prices. (For related reading, see The Biofuels

Debate Heats Up.)

Coffee

Rising or declining coffee prices can certainly have an impact on consumers

that enjoy drinking it in the morning. It can also have an affect on companies

that do a brisk breakfast business, such as diners and fast food chains like

McDonalds (NYSE:MCD) or Burger King (NYSE:BKC). Also, companies like Starbucks

(NYSE:SBUX), which derives the lion's share of its revenue from coffee or

coffee related products, can be dramatically impacted as well.

Gold

The price of gold can have an impact on jewelers as well as on retailers that

sell or receive a portion of their sales from jewelry related items. For

example, Macy's (NYSE:M) and many of the other well-known mall-based department

stores generate a significant amount of revenue from their jewelry departments.

Gold can also be used in medical products, glass making, aerospace and a

variety of other businesses. By extension, this means that fluctuations in gold

prices can make the markets move.

In addition, because gold is found and valued all over the world, it is

considered a universal currency. So, if the outlook for the U.S. equity markets

and/or the economy is dim, it's likely that the demand for gold will increase

as investors "flock to safety."

If it appears as though the economy is about to perk up, or that corporate

earnings are going to be on the rise, investors tend to abandon gold in favor

of equities. (For more, see Does it Still Pay To Invest In Gold?)

The Bottom Line

Although there are a variety of factors that can move markets, commodities can

have a major influence on businesses, stocks and portfolios. When you're

looking to invest in a particular sector or company, take a look at relevant

commodity prices and what this might mean for your investments going forward.

by Glenn Curtis

Glenn Curtis started his career as an equity analyst at Cantone Research, a New

Jersey-based regional brokerage firm. He has since worked as an equity analyst

and a financial writer at a number of print/web publications and brokerage

firms including Registered Representative Magazine, Advanced Trading Magazine,

Worldlyinvestor.com, RealMoney.com, TheStreet.com and Prudential Securities.

Curtis has also held Series 6,7,24 and 63 securities licenses.