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Analyzing Retail Stocks

May 14 2007 | Filed Under Options , Stocks

In spite of the fact that their products are relatively easy to understand and

relate to, retail companies can be difficult for the average investor to

analyze. But the good news is that if an investor knows what metrics to look

for, the stock selection process will be much easier.

To that end, below is a list of nine metrics and tips that all investors should

use in the research process:

1. Visit the Stores

An investor can learn a lot simply by perusing the aisles of a particular

retail location. Information such as the store's layout, the availability and

appearance of the merchandise, and the prices being charged can be found

readily.

As a general rule, investors should look favorably upon stores that are well

lit, sell timely and fashionable merchandise, have neat displays, and offer

very few "sale" or discount items.

The savvy investor will also take note of the foot traffic in store. Is it

crowded? Are there lines at the registers? Are shoppers buying big ticket items

in bulk, or merely lurking around the discount racks hunting for bargains? In

fact, these are all questions that the investor should ponder that will help

him or her determine the overall health of the company.

2. Analyze Promotional Activities

Is the company promoting its merchandise to drive foot traffic or earnings?

Does it try to get every last dollar it can out of the consumer out of

desperation or weakness (because it can't sell it wares)? This is an important

point to clarify because companies that are willing to sell their merchandise

at deep discounts just to unload it before the end of a selling season often do

so at the expense of margins and earnings.

Visiting the store, and examining the weekly circulars, can give the investor

an idea of whether the company is literally or figuratively begging shoppers to

come into the store, which can be a sign that the company is headed toward an

earnings shortfall.

3. Examine Gross Margin Trends

Investors should look for both sequential and year-over-year growth in gross

margins. However, investors should also keep seasonality effects in mind. Most

retailers see a surge in revenues in the fourth quarter compared to the third

quarter as a result of the holiday season. In any case, gross margin trends

will give the investor a better idea of how good current and/or future period

earnings will be. (To learn more, see The Bottom Line On Margins.)

Investors should be extremely wary of companies that are experiencing a decline

in gross margins (either sequentially or year-over-year). This is because those

companies are probably experiencing a decline in revenue or foot traffic, an

increase in product costs, and/or heavy mark-downs of their merchandise, all of

which can be detrimental to earnings growth.

4. Hone In on Sales-Per-Square-Foot Data

This metric (that some companies reveal in conference calls, and others reveal

in their 10-K or 10-Q) is a reliable indicator of how good management is at

using store space and allocating resources. Generally speaking, the higher the

sales-per-square-foot the better.

For example, Wal-Mart's sales-per-square-foot is more than $400. This is quite

good given that some of its competitors, including Kmart, for example, have

historically reported sales-per-square-foot of around $300. In other words,

using this metric, an investor could assume that Wal-Mart's management is

making better use of its floor space than its counterparts at Kmart. It may

also suggest that Wal-Mart has a better merchandise mix, and may have more

flexibility with respect to its margins, although other factors would have to

be examined to determine whether this is the case.

5. Examine Inventory/Receivable Trends

Investors should examine sequential and year-over-year trends in both

inventories and accounts receivable. If all is well, these two accounts should

be growing at about the same pace as revenues. However, if inventories are

growing at a faster rate than revenues, it may indicate that the company is

unable to sell certain merchandise. Unfortunately, when this happens companies

are usually left with just two options: They can either sell the merchandise at

a really low price point and sacrifice margins, or they can write off the

merchandise altogether (which also could have a significant adverse impact on

earnings.)

If receivables are growing at a faster rate than revenues, it may indicate that

the company is not getting paid on a timely basis. This may lead to a

deceleration in sales in some future period. (To keep reading on this subject,

see Measuring Company Efficiency.)

In short, changes in the inventory and receivable accounts should garner a

great deal of attention because they can often signal future fluctuations in

revenue and earnings.

6. Examine Same-Store-Sales Data Closely

This is the most important metric in retail sales analysis. Same-store-sales

data reveals how a store, or a number of stores, fares on a period-to-period

basis. Ideally, an investor would like to see both sequential and

year-over-year same-store-sales growth. Such an increase would indicate that

the company's concept is working and its merchandise is fresh.

Conversely, if same-store-sales numbers are decelerating, it may signify that a

host of problems exists such as increased competition, a poor merchandise mix

or a number of other factors that could be limiting foot traffic.

7. Calculate And Compare P/E Ratios Vs. Expected Earnings Growth Rates

When analysts review retail companies to determine whether they are "cheap",

they typically calculate the current price-to-earnings ratio (P/E) of a

particular company, and then compare it to the expected rate of earnings growth

for that same company. Companies that trade at an earnings multiple that is

less than the expected growth rate are considered to be "cheap", and may be

worth a further look. (To learn more about the P/E ratio, see Understanding The

P/E Ratio and Analyze Investments Quickly With Ratios.)

For example, in December 2006, Target traded at 18.31 times its fiscal 2007

earnings estimates. This was at a premium to its expected 13% earnings growth

rate in the coming year (from $3.18 to $3.59 per share). Using this method of

evaluation, analysts would probably not think that Target's stock is very

cheap. However, at the same time, Sears Holdings traded at about 20.4 times its

fiscal 2007 earnings estimates. That is at a slight discount to its anticipated

23% earnings growth over the next year (from $8.45 to $10.37 per share). Using

this data point alone, Sears would be considered the "cheaper" stock.

With that in mind, investors should be cautioned that this is just one metric.

It should go without saying that same-store-sales numbers, inventory trends and

margins (in addition to a number of other factors) should also be considered

when selecting a retail stock for investment.

8. Tabulate Tangible Book Value

A company's tangible book value per share will reveal what its assets are

really worth, and what the investor is really getting for his or her money.

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To determine this number, investors should take the total "stockholder equity"

number from the company's balance sheet and then subtract any intangibles such

as goodwill, licenses, brand recognition, or other assets that can't be readily

defined or valued. The resulting number should then be divided by the total

number of outstanding shares. Companies that are trading at or near tangible

book value per share are considered to be a good value.

For example:

Let's say that a company has $20 million in shareholder's equity, and goodwill

and brand recognition worth $2 million each. With two million shares

outstanding, the tangible book value per share would be as follows:

With all of that in mind, sometimes companies that trade at a very low multiple

of tangible book value are trading that low for a reason. There might be

something wrong! In any case, its worth investigating, because it will give

investors a sense of what the business is truly worth (on an asset basis).

9. Examine The Geographic Footprint

If an investor is comparing two companies that are otherwise identical, the

investor should select the one (for investment) with the most diversified

revenue base and store locations.

Why?

Consider the case of Duane Reade, a leading U.S. pharmacy in the Northeast. In

2001, Duane Reade had a huge presence in New York City. Its business, along

with the local economy, was booming. Then the September 11 terrorist attacks

occurred. As a result of its narrow geographic footprint, its company-wide

sales took a big hit as a number of its locations were either closed or made

inaccessible by construction.

However, a company with a broad revenue base, such Walgreen, that maintains

thousands of stores in a number of states nationwide, (and that also maintained

stores in the New York area at the time) was much more insulated against these

regional difficulties, and did not suffer the same degree of sales decline.

Put yet another way, try not invest in companies with too much at stake in one

geographic region.

Bottom Line

To analyze retail stocks, investors need to be aware of the most common metrics

used, as well as the company-specific and macroeconomic factors that can have

an impact on the underlying stock prices.

For more insight, check out Choosing The Winners In The Click-And-Mortar Game.

by Glenn Curtis