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Booty Call: How to Spot a Fertile Woman

Stephanie Pappas

LiveScience Senior Writer

LiveScience.com Stephanie Pappas

livescience Senior Writer

livescience.com Sun Oct 17, 9:51 am ET

Ask the average person how the menstrual cycle affects women's moods, and

you're likely to get an earful about PMS, or premenstrual syndrome. While it's

true that PMS symptoms are common (although not as stereotypical as usually

believed), new research is finding women's behavior shifts at another point in

the reproductive cycle: ovulation.

Two new studies in the November issue of the journal Evolution and Human

Behavior find that women get a little wilder during their most fertile days of

the month. One study found that fertile women are more open to the idea of

hooking up with a stranger or acquaintance, while the second found that women

with less masculine-looking partners are more likely to lust after strong-jawed

men during fertile days than women with partners with manly mugs.

The new studies are two of more than 20 that have examined the effects of

ovulation on the way women dress, talk and think. While it's not yet clear if

or how these temporary changes affect women's relationships in the real world,

they may by a key to humanity's past.

"The idea is you see the preferences that would have evolved ancestrally still

show up," Steven Gangestad, a University of New Mexico evolutionary

psychologist and co-author on both new papers, told LiveScience.

Ovulation and lust

Until about a decade ago, most research on the menstrual cycle focused on PMS,

which occurs after ovulation and before menstruation. Few people had

investigated whether ovulation affected women, Martie Haselton, a psychology

professor at the University of California, Los Angeles, told LiveScience.

(Ovulation occurs when a woman's body releases an egg down the fallopian tube

where it can meet up with Mr. Sperm.)

"Nobody was asking what happens on fertile or non-fertile days," Haselton said.

One reason no one had tackled the question is that researchers in human

evolution had long assumed that ovulation didn't matter much in humans. Unlike

other mammals, which go into "heat" during fertile periods, women can be up for

sex any time of the month. Evolutionary theorists have tried at several

explanations for the loss of this estrus cycle in humans, one of the most

common being that humans lost the "heat" phase to conceal ovulation. If a man

didn't know which sexual encounter would pass his genes along, the theory went,

he'd be more likely to stick around and help raise offspring.

The problem is that men do seem to be able to tell when their partner is

ovulating, albeit imperfectly. No one knows how men can tell (smell is one

hypothesis), but several studies have found women report that men become more

attentive and jealous around fertile days. One 2006 study published in

Evolution and Human Behavior found that when women were fertile, their male

partners saw other men as a greater threat to their dominance.

Another problem is that women do seem to have a "heat" phase, although it works

very differently than in other mammals. It's not that women become more

receptive to sex in the five or so days around ovulation, Gangestad said. It's

that they want sex for different reasons.

"It may be experienced more as a kind of lust mid-cycle," Gangestad said.

"Outside of mid-cycle, women may be more interested in sex for intimacy."

Multiple studies have found that women go for more masculine-looking men when

they're ovulating. According to a 2008 review of research by Gangestad and his

colleagues published in the journal Proceedings of the Royal Society B, some of

the masculine traits fertile women prefer are strong-jawed faces, muscular

bodies, dominant behaviors, deep voices and tallness.

Because most studies on the topic have been done on heterosexual women, little

is known about how ovulation affects lesbians or bisexual women. One study,

published online in May 2010 in the journal Archives of Sexual Behavior, found

that ovulation boosted lesbian women's motivation to act on their desires for

other women, while bisexual women showed smaller increases in motivation. While

women's sexuality is more fluid than men's, study coauthor Lisa Diamond, a

psychologist at the University of Utah, told LiveScience, the findings suggest

that ovulation could be a window into the biologically-based component of

female sexual orientation.

Girls gone fertile

Back in the more-studied world of heterosexual couples, Gangestad's most

recently published study on female preferences finds that if a woman is

partnered with a man without a masculine face, her eye is more likely to wander

during her fertile days.

This wandering eye doesn't necessarily translate into a cheating heart. Most

women probably notice nothing more than a "funny little feeling" of lust during

their fertile days, Haselton said. But other studies have shown that the

hormonal fluctuations surrounding ovulation do change women's attitudes and

behavior.

For instance, fertile women seem to be more open than non-fertile women to the

idea of taking "sexual pleasures where [they] find them," in the words of one

question asked to participants in the study by Gangestad and his colleagues

published in the November issue of Evolution and Human Behavior. They're also

more likely to express interest in sleeping with an attractive stranger or

someone they don't care about.

A 2006 study in the journal Hormones and Behavior found that women who had

their pictures taken during fertile and non-fertile stints were judged to be

trying harder to look nice on fertile days, suggesting the hormonal boost of

ovulation may translate to real-life decision-making. The women's faces were

blacked out, so judges could only go on hairstyles and clothes to make their

assessments, said Haselton, who co-authored the paper. To avoid any

menstruation effects, none of the women were photographed right before or

during their periods.

"We saw that the effect was strongest for women who were photographed closest

to the day of ovulation within the high-fertility window," Haselton said.

An online shopping experiment reveals fertile women are also more likely to

choose sexy clothes and accessories than women who weren't fertile, according

to the study published online in the Journal of Consumer Research in August.

For those who aren't as interested in sexy clothes, ovulation can mean more

money. In a widely publicized study published in Evolution and Human Behavior

in 2007, researchers found that ovulating strippers made an average of $30 more

an hour than menstruating strippers and $15 more an hour than non-ovulating,

non-menstruating strippers.

Do fertility fluctuations matter?

The big question, of course, is how much ovulation affects the real lives of

the non-strippers among us. Do women give in to the temptation to cheat more

often when fertile? (No one has found any evidence suggesting they do,

Gangestad said.) And what about the massive number of women on the birth

control pill? The pill halts ovulation and smoothes out monthly hormonal

cycles, so do women on hormonal birth control act differently than those who

aren't on the pill?

The answer to that question depends on whether women base any long-term

relationship decisions on the changes that happen around ovulation, Haselton

said. So far, none of the studies on the topic have shown that ovulation

changes women's preferences for long-term mates, just short-term flings.

"Being on the pill does remove a lot of the variation in the changes in

hormones across the cycle, so we certainly would expect it to have an impact on

a woman's behavior," Haselton said. "But if it's only having an impact within

that narrow range of fertility, then maybe it's not that big a deal."

From an evolutionary perspective, unraveling the question of ovulation could

reveal a lot about how human reproduction evolved. It's possible that women

really are trying to signal their fertility with sexy clothes, Haselton said,

but it's more likely that the changes are side effects of the hormonal tides

women experience throughout the month.

Perhaps women really did evolve to conceal ovulation but can't quite cover up

all the side effects, Haselton said. "There may be a co-evolution arms race

between women concealing and men detecting any cues that leak out."