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By Zachary Goelman Zachary Goelman Thu Aug 5, 1:27 pm ET
NEW YORK (Reuters) Men wanting to catch the eye of women should dress in red,
a color which new research shows makes them more alluring to the opposite sex.
Women in the United States, England, Germany and China said they found men
pictured wearing red, or framed in red, more sexually attractive than in other
colors, the research published in the Journal of Experimental Psychology
showed.
Andrew Elliot, an author of the study from the University of Rochester, said
red was thought to be sexy color for women only.
"Our findings suggest that the link between red and sex also applies to men,"
Elliot said. "For women, the color made a big difference."
Despite cultural differences related to the color, the findings of women being
attracted to men in red were consistent throughout the countries.
The research consisted of seven experiments, some split into two parts, each
with a group of between 20 and 57 people aged 19 to 22 years old. Women
participated in all the experiments, while men were included as a control group
in one.
Women also associated red with higher status, a trend Elliot said is analogous
with other primates.
"In chimpanzees, the highest-ranking male turns more red quite dramatically
during a competition for primacy," he explained. "It's a clear status
indicator. Females view that, and they go out of their way to mate with the
highest ranking male available."
The researchers suggested that for men wearing the color may trigger a change
in behavior and that something as simple as wearing a red tie could give a more
confident business presentation.