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Cement manufacturers - Cracks in the surface

Why grey firms will have to go green

Aug 27th 2016

THE cement industry is one of the world s most polluting: it accounts for 5% of

man-made carbon-dioxide emissions each year. Making this most useful of glues

requires vast quantities of energy and water. Calcium carbonate (generally in

the form of limestone), silica, iron oxide and alumina are partially melted by

heating them to 1450 C in a special kiln. The result, clinker, is mixed with

gypsum and ground to make cement, a basic ingredient of concrete. Breaking down

the limestone produces about half of the emissions; almost all the rest come

from the burning of fossil fuels to heat the kiln.

About 4.3 billion tonnes of cement were consumed in 2014 China alone needed

more than half of that. It also produces 60% of the stuff, followed at a

distance by India and America. The industry brings in about $250 billion a

year. Cement firms have not attracted the ire of environmental campaigners in

the way that oil firms have. But that could change if they shirk efforts to cut

emissions in a manner consistent with keeping the world less than 2 C warmer

than it was in pre-industrial times (as agreed at UN climate talks last year).

For now, few cement companies are setting environmental targets that are tough

enough.

The main reason is a lack so far of strong enough financial imperatives, but

that is changing. And as is the case for many industries, going green could

save firms money. Around a third of cement s production costs come from energy

bills. Retrofitting old kilns to improve thermal efficiency can lower the

industry s energy needs by two-fifths, according to the Carbon Disclosure

Project, a research body. Another way to go green is to reduce the amount of

clinker in cement by using waste substitutes such as fly ash from coal plants

or slag from steel blast furnaces, but these are becoming scarcer and more

expensive.

Capturing carbon and then sequestering it, often underground, is another method

for cutting emissions. But the bother and expense of such schemes makes them a

rarity. There are variations that can cut costs in rich countries. Rather than

stuffing the CO spewed out of cement and other plants underground, Blue

Planet, a carbon-capture company based in California, creates building

materials from it in the form of aggregates. These can be recycled into making

new concrete, avoiding the need for more limestone.

As almost all big cement firms also produce building materials such as concrete

and asphalt, capturing emissions to create such products is worthwhile. It

could also reduce open-pit mining for limestone, which is especially

destructive. Blue Planet is providing materials for San Francisco s new airport

and has other projects across North America. Concrete is the 900-pound gorilla

in the carbon footprint of any building says its CEO, Brent Constanz.

The group of cement bosses that environmentalists need to win round is small.

Just six firms LafargeHolcim, Anhui Conch, CNBM, Cemex, Heidelberg and

Italcementi dominate the global market. The last two are set to merge this

year, leaving just five behemoths. The nature of the industry helps explain its

propensity for consolidation. The great weight of cement and its ingredients

makes the materials tough to transport, creating localised markets. Companies

prefer to serve distant markets by buying firms that are already there. Deals

have multiplied as firms from the rich world have splurged on those in

developing countries, and, occasionally, vice versa. Slowing growth in China

has created a huge, grey supply glut of cement in the country, which is likely

to mean more dealmaking.

Further consolidation, bringing economies of scale, ought to help the industry

to clean up. China is to introduce a national carbon-trading scheme in 2017,

and the EU s own scheme will reduce its emissions cap by 2.2% every year after

2020. The industry is becoming more vulnerable to emissions-curbing

legislation, says Phil Roseberg of Sanford C. Bernstein, a research firm. Some

cement giants are at last taking action. LafargeHolcim already uses an internal

carbon price of $32 per tonne; Heidelberg works with one of $23. In a changing

regulatory and political environment, investors may start to see nasty cracks

in the business model of any firm still stuck in the industry s old, polluting

ways.