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Mon Dec 7, 5:40 pm ET
The environmental activism group Greenpeace, no stranger to controversy, is at
it again. In conjunction with the start of the U.N. Climate Change Conference
in Denmark, the group has teamed up with TckTckTck to plaster the Copenhagen
airport with advertisements featuring drastically altered images of famous
world leaders participating in the summit. Though some industry observers have
labeled the campaign "lame" and "dour," the group says the reaction to the ads
thus far has been "phenomenal."
Barack Obama Greenpeace ad
The aforementioned posters feature the faces of U.S. President Barack Obama,
German Chancellor Angela Merkel, French President Nicolas Sarkozy and British
Prime Minister Gordon Brown, just to name a few, as they would possibly look in
2020. Next to each leader's image is an apology from the future that reads,
"I'm sorry. We could have stopped catastrophic climate change... We didn't."
Toby Cotton, the writer of the ads, said his intention was to make "world
leaders think twice about the consequences of their action or inaction now."
When asked by Yahoo News! if the ads have generated any reaction from the
various world leaders or their camps, a Washington, D.C.-based Greenpeace
spokesperson said, "We look forward to the reactions of heads of state as they
arrive," adding that the ads have been "quite popular" with the general public
so far.
See full set of Greenpeace posters on Flickr.