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Women Don t Click With Internet Videos

April 23, 2007 by Rich | 0 Comments

Reuters:

Women prefer the remote over the mouse when it comes to watching videos even

though they outnumber men in cyberspace.

About 97 million women in the United States will use the Internet this year

compared with 91 million men, according to a study by eMarketer.

But the report also says only 66 percent of those women are watching videos

online compared to 78 percent of men.

Men are more visual than women, who tend to communicate in writing and or in

words, said Debra Aho Williamson, senior analyst with eMarketer and the author

of the report.

She said at first she was shocked at the disparity between the sexes because

women tend to watch more television. But she argues men are generally ahead of

the technology trend.

Women are more likely to use the Internet to get things done, to accomplish

tasks, to check something off of a checklist that they need to do, Williamson

said.

Men are more likely to use the Internet to have fun. And a lot of what you see

on youtube.com is silly, time-saving kinds of things that maybe women don t

feel they have the time for, or don t want to have the time for.