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Subject: fun stuff
From: jacques@darkside.com (Jacques Hadamard)
Comments: Chopped pork shoulder doth not SPAM make.
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Date: Sun, 02 Feb 92 04:26:30 PST
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Subject: dot dot dot
From: harrison@darkside.com (Harrison Page)
Level 7: Not just me with a wig.
Date: Sat, 01 Feb 92 16:53:52 PST
Organization: The Dark Side of the Moon +1 408 245 SPAM
Hedgehog mania has accounted for at least one business success story:
Hedgehog Foods Ltd., one of Europe's biggest makers of organic potato
chips, or crisps at the British call them. In 1981, Philip Lewis, a pub
owners in Wales and devotee of hedgehog jokes, decided as a lark to
produce "hedgehog flavored" crisps. Sales boomed, but it didn't take
long for angry hedgehog lovers to blow the whistle, fearing that the
crisps were actually made from hedgehogs. In fact, they were flavored
with pork fat.
But then, in 1982, Britain's Office of Fair Trading hauled Mr. Lewis
into court for false advertising. A settlement ultimately was reached
under Mr. Lewis interviewing gypsies, who actually do eat baked hedgehog,
ascertained what hedgehogs taste like and commissioned a flavorings firm
to more or less duplicate the flavor. He changed the labels from
"hedgehog flavored" to "hedgehog flavor," and all interest were
satisfied.
Last year Hedgehog Foods had sales of $3.6 million and is now a major
contributor to St. Tiggywinkles Hospital, plugging the hospital on every
package. "Looking back, it was a bit gruesome, that flavor," Mr. Lewis
concedes.
- reprinted without permission from
THE WALL STREET JOURNAL, January 8, 1992
(page 1)
(St. Tiggywinkles is a hospital exclusively for hedgehogs, located in the
English Midlands. Hapless hedgehogs are sent from all over, mostly
through British Rail's overnight parcel service, which has a special rate
for shipping injured hedgehogs.)
Steph Mandell jacques@darkside.com
+31 20 69 69 554 Prevents Physics!