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I'm confused... What is a digital brand expert? I read into the article a little bit, and had to leave -- so much jargon I didn't even understand (and I'm fairly technical).
Basically I was trying to build some software which would be able to do what marketing and SEO people (what I call "brand experts") do for larger businesses, but provide those services for smaller businesses.
Happy to try and explain any of the jargon if you'd like.