[Long thread/4]
Take Amazon Prime: Amazon executives emailed one another, openly admitting that in their user tests, the public was consistently fooled by Amazon's "get free shipping with Prime" dialog boxes, thinking they were signing up for free shipping and not understanding that they were actually signing up to send the company $140/year.
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https://mamot.fr/@pluralistic/113594867695286136
[Long thread/5]
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