I'd like to think this was staged [1] (link via MyFaceGoogleBookPlusSpace). I can't comprehend the mind that would take a Hershey's chocolate bar [2] over a 10 ounce bar of pure silver. I mean, Hershey's chocolate is okay, but it's not $150 worth of okay.
At least look at the silver before selecting the chocolate bar. Sheesh.
[1] https://www.youtube.com/watch?v=bYhTFz_SGw0
[2] http://www.hersheys.com/pure-products/details.aspx?id=3480