Brevard [1] takes music seriously, what with The Brevard Music Center [2]. So I guess it isn't all that surprising to see a large banner of Beethoven [3] hanging from the side of a building.
[I bet nobody told him he used too many notes.] [4]
[2] https://www.brevardmusic.org/
[3] https://en.m.wikipedia.org/wiki/Ludwig_van_Beethoven/