I must say that the this year's Super Bowl ads [1] were not all that great. Not a single one was all that memorable, unlike, say, 1984 [2], or herding cats [3].
[1] http://www.businessinsider.com/all-the-super-bowl-2013-ads-in-order-2013-2#here-we-go-1
[2] https://www.youtube.com/watch?v=8UZV7PDt8Lw