Talk about making money at niche markets

For some reason, I was struck by either the product, or the business plan—three very interesting online stores:

SmartFlix [1]

For those of you who are into DIY (Do It Yourself), a website where you can rent thousands of How-To DVD (Digital Video Disc)s.

Heavy Ink [2]

This is right up Jeff's [3] alley—a place to buy comic books (all 20% off) with free shipping. As the owner of the site says:

Yeah, we lose big money on the person who orders one comic book.
… but the value proposition is so simple and compelling, that we get tons of customers, who soon start buying enough stuff that it's, on average, worthwhile.
“an email to Instapundit [4]”

CatGenie [5]

We already get flushable cat litter, but this … wow! We won't even have to do that anymore.

[1] http://smartflix.com/

[2] http://heavyink.com/

[3] http://spinthecat.blogspot.com/

[4] http://instapundit.com/archives2/012595.php

[5] http://www.catgenie.com/

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