Hmm … seems today was Towel Day [1], in tribute to Douglas Adams [2] (link via Wil “I'm over Weasley Crusher—No, really!” Wheaton [3]).
Darn.
Well, maybe next year.
[1] http://www.towelday.kojv.net/
[2] http://www.douglasadams.com/dna/bio.html
[3] http://wilwheaton.typepad.com/wwdnbackup/2006/05/the_most_massiv_1.html