Via The Long Tail [1], Masala [2], Bollywood films on demand … (also Bollywood's Distributed Demand [3])
[1] http://www.thelongtail.com/
[2] http://www.masaladownloads.com/
[3] http://longtail.typepad.com/the_long_tail/2005/05/bollywoods_dist.html
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